LET'S EXPLORE

Category: Search Engine Optimization

3 Reasons to Hire a Professional SEO Content Writer

The goal of investing in a website or blog is to gain online exposure and boost revenue, but a step that’s often overlooked, and can lead to lost revenue and stagnant traffic, is the act of optimizing on-site text (aka copy). Hiring a professional SEO content writer to optimize copy and ensure one’s company is represented in the best, most accurate light is important for 3 key reasons, which I’ll share in this article.

SEO for Dentists: The Best Way to Attract Local Business

Maintaining and growing a dental practice relies heavily on local, repeat patients and it’s important to choreograph a solid, effective marketing plan to rein in search engine users. This article will highlight the benefits of Search Engine Optimization (SEO) for dentists as a way to capture and convert one’s neighbors (locals).

Finding a Top SEO Agency is More Difficult Than You Think

In this day and age, finding a top SEO agency to achieve high rankings in search engines can be a daunting, headache-inducing task. Everyone seems to know an “SEO expert” and it’s for you, the business owner or marketing appointee, to weed through the BS and find a tried and true SEO company to take your business to the next level.

SEO Conundrum: Shortened Links Artificially Induce Clicks

Have you ever noticed a shortened link posted on Twitter, Facebook or other sites and thought to yourself: Where the heck does this link go? If so, join millions of people throughout the world. Link shortening is an excellent way to (as the name suggests) shorten links, though there are a few inherent flaws with the system.

SEO Training: One Heck of a Corporate Gift

I am standing here on my soapbox and propose a different form of gift giving for this holiday season: Not only should your business give outward, but give inward. Provide your marketing department with a crash course on Search Engine Optimization (SEO) they’re informed, knowledgeable, and can enter 2011 with a noggin full of SEO goodness.

Google Instant Search: What Does it Mean for SEO?

I’m not sure if you’ve heard, but Google — the creator of almost everything cool — has changed the search engine tide with their spiffy new search engine enhancement coined Google Instant. The robust technology inherits tarot card reading characteristics intended to quickly deliver relevant search results in only a few keystrokes. Cool? You better believe it.

SEO Misconception: I’m Here to Set The Record Straight

Today, a friend of mine that owns a creative agency in NYC came to me with an interesting advertising dilemma: He recently built a website for an e-commerce company and the client is now asking to boost website traffic. The client specifically requested Social Media and when my friend suggested a blend of Social Media and SEO, the client snapped back with “We are not looking for SEO, only to get people to our website.” This is wrong on so many levels.

Medical SEO Tips: Making a Medical Practice Profitable via SEO

An integral aspect of online marketing success involves solidifying a target market and sticking to such. Medical practices need to understand their patients (and potential patients) to form a reactive marketing strategy. In essence, respond to searches by one’s target market by ranking high in search engines for select keywords, thus gaining exposure and ultimately bringing in new patients.