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Category: Search Engine Optimization

PromotionWorld’s 5th Annual SEM Awards: Vote The Brainchild Group

Now that the year (2010) is coming to an end, it’s time to reflect on marketing days gone by. To quantify leaders of the pack and provide recognition for ingenious work, PromotionWorld is holding the 5th annual “Best of the Year” Awards. According to the PromotionWorld website, “The Annual SEM Awards are a global recognition of innovators and market leaders, set up to reward outstanding contributions within the internet marketing industry. Commenced in 2006, the PromotionWorld Annual Awards have grown to be one of the most prestigious SEM awards of its kind.”

Restaurant Marketing: 3 Tips for a Killer SEO Campaign

Restaurants throughout the world need to recognize the power of Search Engine Optimization (SEO) and understand how targeting potential customers in search engines can drastically increase revenue. If a potential diner is looking for a restaurant in his/her area, or is seeking out specialty foods, it’s important to have broad online exposure and reel in the catch, especially for seafood restaurants (pun intended). In essence, respond to the interests of customers in a strategic, targeted manner.

SEO Tip: Don’t Forget Your Hearty Synonyms

When optimizing websites and Social Media content for search engines, one of the most commonly overlooked actions involves taking synonyms into account. Business owners, CMOs and marketing consultants need to understand that not everyone thinks like they do, and potential visitors/customers don’t search for the same thing in search engines.

SEO for Corporations: CMOs Must See The Light

Chief Marketing Officers from around the world: This article is a call to action, a fire under your tookus, a light at the end of the marketing tunnel. Search Engine Optimization (SEO) is now too big to ignore, and the unconventional has become conventional. It’s up to you, the leader of the pack, to get your team in gear and prepare for the future.

Taking on Commission Based SEO Projects: Good or Bad?

I don’t know if I’m a horrible person, or just hard-headed, but I always feel bad turning down commission based SEO projects that come through the door. I enjoy helping companies whenever possible, and often have people call from around the world to simply chat about marketing and run ideas by me, but diving into a massive amount of work with hopes of future profits (commissioned SEO work) becomes problematic for a variety of reasons.

The Black Gold of SEO: High PageRank Internal Links

If you’re an online marketer, a web savvy business owner, or someone simply looking to break into the field of Search Engine Optimization (SEO), you’ve probably noticed everyone talking about building backlinks, even paying for backlinks, but they never mention internal linking. What a big mistake.

Beginner SEO Misconception: A Flash Website Cannot Rank Well

Last night was a long night of Social Media Optimization (SMO) research, and while performing my due diligence I noticed a sly message regarding Flash websites, which made me chuckle. And, it’s a perfect example of false, beginner information being spread throughout the web.

SEO Article Writing: To Spin or Not To Spin

If there’s one thing I can stress it’s to not follow everything you see on the web and, when it comes to SEO article writing, everyone and their mama is talking about article spinners and how to get the most out of one piece of content. Errrrrrrrrrrrrrrrr! Bad move.