Top Social Media Consultants: How to Choose
We are living in a world where social media touches all aspects of everyday life ranging from the news we consume to the products we buy, where we eat, what we strive to be and the list goes on. And because of that, companies are spending more and more by the day to market on […]
Instagram Marketing Consultants for Restaurants and Food Brands: The Importance
Chefs spend many hours perfecting dishes ranging from turning tough cuts like brisket into mouthwatering BBQ to skillfully searing scallops without overcooking them, and when it comes to marketing restaurants and food brands on Instagram there’s also a recipe for success. Having been in the social media marketing game for many years guiding food businesses […]
Social Media Command Centers: Does Your Fortune 500 Need One?
Reflecting on the 12+ years we’ve spent guiding companies on their social media journeys it’s been fun to see the marketing world evolve over time – first large organizations were skeptical about social media and thought it was a fad (convincing them on the value was like pulling teeth) then they warmed up to the […]
Social Media Influencer Marketing Consultants: Do You Need One?
Over the past couple of years the social media marketing world has seen some big changes ranging from YouTube’s algorithms and policies causing a ruckus to marketing dollars moving more towards influencer marketing campaigns. And with tons of companies throughout the world jumping on the influencer bandwagon, there’s a lot of talk about social media […]
Social Media Influencer Agencies in Los Angeles: How to Choose
You have probably heard all of the buzz about social media influencer marketing and how marketing budgets are not only shifting even more to digital, but in particular towards influencers. And because of that, companies are scrambling to find social media influencer marketing agencies to guide them, but not all are created equal. If you’re […]
Instagram Algorithm Update Aimed at Boosting User Activity
Since Instagram took the social media world by storm I’ve been researching the nifty social network to build a thorough understanding of its inner works, including the algorithm used to decide the order of content appearing under specific hashtags. Within the past 24-48 hours I’ve noticed a big change in Instagram’s algorithm and I’m pretty sure I know why.
The Correlation Between Instagram Activity & Fame
Unless you’re a celebrity or the Most Interesting Man in the World, odds are you have to work to build Instagram fame. And since Instagram delivers an engagement rate that’s over 50 times better than other popular social networks, it’s going to be a key marketing medium for years to come.
Social Media as a Sales Tool: No Bueno
If I had a penny for every time I saw people treat social media as a sales tool I would be a very wealthy man relaxing somewhere on a tropical beach while sipping on a mixed drink. However, that’s not the case.
Developing a Content Strategy for Restaurant Chains
As a big foodie and social media enthusiast, it’s exciting to see how restaurants are using social media for marketing purposes more than ever before. However, there’s one piece of the social puzzle that tends to go missing: Having an effective, targeted content strategy.
The Art of Instagram Engagement: 3 Killer Tips
As Instagram continues to dominate the social media world and more businesses are seeing the light, it’s important to realize that Instagram marketing isn’t only about sharing photos then crossing your fingers and hoping for the best. It’s more…so much more.