WordPress Tip: Never Show Categories in Permalinks
So you’ve setup a brand new WordPress blog and you’re ready to go content crazy. Congratulations! But before you go buck wild, take a step back to ensure all of your settings have been finely tuned.
The Twitter Follower and Facebook Like Facade
When new companies contact us for social media guidance there are two superficial things they seem to always want: more Twitter followers and tons of Facebook Likes.
HootSuite Launches Internal Communication Tool Coined ‘Conversations’
I’m ecstatic to announce that HootSuite has made yet another upgrade to their social media dashboard that turns the platform into an all-inclusive house of marketing goodness. In essence, one tool for the job.
BMW Apps: When Social Media & Cars Collide [VIDEO]
In this video The Brainchild Group’s founder, Aaron Schoenberger, shows just how cool BMW’s apps are. Cars infused with social media? Count us in! BMW has recognized the power of social media and decided to integrate social elements into their revolutionary iDrive system, which is ingenious. Buyers that fork over an additional $250 for the […]
Boosting Exposure via Social Engagements, Not One-Sided Communications
You’re on a mission to use social media to market your business in 2012, but unfortunately you’re just not seeing the results you had hoped for. Don’t feel singled out, millions of others are in the same boat. To considerably boost exposure and generate conversions (sales, signups, page views, etc.) it’s important to spur social […]
Being Inherently Viral vs Needing an Extra Push
When it comes to choreographing a kick-butt marketing campaign, there are certain things that have a high probability of going viral, while others need a big push to get the ball rolling. For example, look at the Charlie Sheen and Jennifer Lopez Fiat commercials. By simply using big names, the commercials have created a huge […]
Social Media Marketing Plans: Research Leads The Way
The other day I was working with a client on their marketing campaign and realized that, even though social media marketing is drastically different than conventional marketing approaches, many marketers maintain the same mindset, which is a major downfall. Their previous social media consultant’s strategy was very one-sided, and we’re changing that. Social media marketing […]
Social Media for Business to Business: Think B2C
As social media continues to grow by the day, more and more Business-to-Business (B2B) companies are leaning on social channels to boost exposure and provide sustainability for the future.
Landing a Big Social Media Marketing Contract: Think Shoes
There are times in life when even though you’re the absolute best, you still don’t succeed. When it comes to landing a big social media marketing contract, or any contract for that matter, it’s not only about what you know, but how you present yourself.
PR Agencies Increasingly Use Social Media & SEO Consultants
After many years in the business, I’ve recently noticed an influx of PR agencies that are in desperate need of social media and search engine optimization consulting. The days of relying on print, television and radio are gone with the wind, and many old school PR folks need a fresh perspective.