Epic Blog Failure: The Cease & Desist Maneuver
Writing an informative, catchy blog entry is no walk in the park, and many bloggers commit a digital crime by abandoning posts one they’re published.
Twitter Marketing w/ #Hashtags: Going Buck Wild?
An integral aspect of any social media campaign is the use of Twitter in all its glory, including a strategic approach to hashtags that maximizes exposure while maintaining a positive reputation.
Geico Viral Video: Sweet Dance Moves, Sweet Savings
Making insurance a cool thing is like getting kids to love their vegetables — it doesn’t seem possible. Despite an uncool product, Geico continues to thrive.
Coffee-mate Facebook Campaign ‘Free Flavor Friday’ = Success
Coffee-mate has launched an ingenious Facebook campaign titled “Free Flavor Friday” that offered 100,000 coupons for a free bottle of coffee’s best friend (Coffee-mate). To redeem the coupons all Facebook users had to do was “Like” Coffee-mate’s fan page.
Social Media Fanatics & Their Mobile Phones = A Love Connection
In this day and age, people have an overwhelming want for current, up-to-date information that is, often times, shared with mobile phones. Due to such, mobile devices have become a social media marketer’s best friend.
B2B Social Media Marketing: LinkedIn Takes the Cake
Social media marketing is a tough cookie that requires in-depth knowledge of the medium, including best practices, to achieve maximum results. And, when it comes to business-to-business marketing, things become far more complex.
Zappos Social Media Customer Service = Superb
I have to admit that I’m not a big shopaholic and buy shoes every so often. However, when I do think of snagging a pair of kicks, Zappos is my one-stop-shop. Why? Let me tell you…
Increasing ROI for TV Ads via Social Media Marketing
When it comes to marketing, corporations must see beyond the television and understand that
commercials don’t stop once they air. Instead, when marketed properly, they have potential to draw more exposure after the fact.
Social Media in my Refrigerator: Newhall Coffee Roasting Company
Newhall Coffee Roasting Company has done an excellent job of integrating Twitter, Flickr, and Facebook into their coffee’s packaging. The logos are quite large, easy to read, and reside on the side of the package towards the bottom, which makes them very noticeable as you can see from the photos above. Nice work!
Social Media Internships: Start Now or Say Goodbye
High school and college students interested in social media marketing must pursue their dream by jump starting their career today, not tomorrow. To do so, internships are a necessity.