#FollowFriday: An Exposure-Inducing Twitter Holiday

Ever since the #FollowFriday trend took off back in 2008, it has become one of the best days to increase followers, receive mentions, boost Klout and spur conversations. The idea is to hand-pick influential Twitter users and suggest them to your followers, which serves as a third party recommendation. This is worth its weight in gold.

Social Media Marketing Without a Blog = Big No No

When it comes to social media, or what I like to call digital gold, blogs serve as corporate spoons — dishing out information that thrives on social channels. Without a blog, how can companies push information outwards? With 140-character Tweets? I don’t think so.

Social Media Customer Service: Improving Efficiency via Blogs

In recent years, customer service has floated towards social channels and instead of taking to the phone lines, or good ole’ snail mail, customers jump online to receive answers to questions, or voice their opinions. Businesses around the world need to respond by adapting new age customer service strategies.

Corporate Social Media Training: The Missing Link?

Navigating the world of new age marketing while tugging a multi-million (or billion) dollar brand is a difficult task that requires a special blend of expertise. The ever-changing atmosphere presents many challenges which, sad to say, cripple brands on a regular basis. Fortunately, as with any problem, there’s a solution.

Social Media Disaster Control: Brand Reputation Management

In the wild world of social media anything can happen — stars are made, small businesses become global corporations, and brands fail. When engaging the public via social media marketing efforts, or maintaining one’s reputation on social channels, companies must put on their game face andplan for the best, but also the worst.