Blogging Success: It’s Not All About Content, Timing Matters
As many of you already know, I’m a firm believer in the notion that content is king, but there’s one factor that can bring even the best article to its knees: timing.
Canned Social Media Campaigns: Happy w/ Run of the Mill?
Two questions I am consistently asked by potential clients, prior to diving into projects, include what our social marketing packages entail and what the cost is. We’re asked these on a regular basis and I feel horrible [initially] providing the disappointing news.
Multilingual Social Media Marketing: How Important?
While on a call discussing Social Media Marketing (SMM), a client asked about multilingual marketing on social channels. They have a particular service being marketed in the United States and want to expand to Europe and Asia, but did not know how.
Twitter/Facebook Cartoon Profile Pics: A Social Media Trend
While browsing through profiles of business associates and longtime friends on social networking sites, I noticed a few odd things that have been occurring lately. For one, when did my good ole’ mate Walter turn into Superman? And, why does my ex-girlfriend look like The Hulk?
Billboard’s ‘Social 50’ Chart: Social Media Marketing Creates Stars
Billboard, a weekly magazine devoted to the music industry, renowned for its music charts, has launched the “Social 50” — a new chart that tracks the popularity of artists on social websites. Bill Werde, Billboard Editorial Director, said: “The Social 50 chart is yet another step in the evolution of Billboard and an important response to our changing times.”
Tax Season & Accountant Marketing: Social Media is King
The dreaded, hectic tax season is quickly approaching, and accounting firms throughout the country are ramping up social marketing efforts in an unparalleled way. The days of direct mail, print ads and corny television commercials are, quite possibly, gone for good.
Law Firms Warm Up to Social Media Marketing – Finally!
The time has finally come, and law firms throughout the world are warming up to Social Media Marketing (SMM) in a big way. Small, tech-savvy firms were the first to break from the mold, and larger firms are now following suit.
Social Media for Teenagers: Parents/Teachers Listen Up!
I remember being a freshman in high school and wanting a sleek, flashy car when I turned 16 — something I can feel proud driving in front of school. My dad told me, being the nice dad he was, “I will match whatever you save.” I had goal, and to achieve it, I was forced to make magic happen.
Yahoo! Pipes for Social Media Marketing: A Must Try!
Doing the digital shuffle, sorting through (web) pages of news trying to find worthy information to share with devoted friends and followers on social networks, is a large part of Social Media Marketing (SMM). Unfortunately, finding the latest and greatest — the crème de la crème — of groundbreaking, helpful, catchy information is like finding a needle in a haystack. But as my German grandmother used to say in her heavy accent: “Zer are solutions to every problem.”
Social Media Observation: Sex Sells, Attracts Diluted Following
As marketers and consumers know very well, sex sells — there’s no question about that. But in the social realm, the wild world of Social Media Marketing (SMM), sex has a tendency to oversell and come with a heaping helping of excess baggage. Maybe a little junk in the trunk too.