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Category: Social Media Marketing

Twitter Marketing Tip: Avoiding Email Clutter for Clients

If you’re a CEO, CMO, up-and-coming marketer or small business owner, you have probably (hopefully) recognized the power of Social Media Marketing (SMM) with Twitter by now. And while performing the Twitter ballet in an eloquent manner, you have noticed that your email box is being flooded with new followers and direct messages. This is good, but also bad.

Danny MacAskill & Red Bull Go ‘Way Back Home’ – To Success

Red Bull has released a new viral video featuring Danny MacAskill, a Scottish street trials pro rider, who puts a new spin (literally) on BMX riding. According to Red Bull, “Way Back Home is the incredible new riding clip from Danny MacAskill, it follows him on a journey from Edinburgh back to his hometown Dunvegan, in the Isle of Skye.”

Blog Writing Tip: Short & Sweet or Large & in Charge?

One question that lingers in marketing space is the debate over blog length, and many businesses have trouble deciding on how long (or short) of a blog post to write. I can’t blame you, it’s a tough question with asomewhat elaborate answer, which I’ll attempt to simplify in this article.

Social Media as a Lifestyle, Not a Marketing Medium

Social Media is the brother, sister, crazy uncle you never had but always wished you did. It’s the peanut butter and jelly on a PBJ, the icing on a cake, and most importantly it’s truly a lifestyle, not just a marketing medium.

Marketing in 2010: Full-Service Ad Agencies Now a Negative?

The year is almost over, and as I sit back and reflect on marketing days gone by, there’s one trend in 2010 that sticks out like a sore thumb: Full-service advertising agencies have become somewhat obsolete and boutique, specialized online ad agencies are thriving. Businesses are flocking to Social Media Marketing (SMM) and Search Engine Optimization (SEO) like flies on…. my food, and this has paved the way for a drastic, e-centric shift in the advertising world.

Social Media Marketing: The Twitter Follower Misconception

Good ole’ Friday night and I’m working on a big project from home. As I sit here and sip my San Pellegrino Limonata, in a relaxed state, I have an overwhelming urge to go on a rant… Something that’s been bugging me since Twitter became popular. Alas, the ultimate Twitter misconception.

Cost of Social Media Marketing Consultants – Inflated or Not?

Companies throughout the world are warming up to Social Media Marketing (SMM) and trying to find ways to promote their brand(s) via social channels. Some have success while others unfortunately fail. Those who couldn’t make the leap, or companies looking to further their social fame, are forced to seek out social media consultants to get the job done. But the question is: Are the costs of Social Media consultants inflated or realistic?

SEO & Klout: Two Equally Intriguing Algorithms to Study

This article by Aaron Schoenberger of The Brainchild Group highlights the similarities between search engine algorithms and the Klout social score. Additionally, it examines the fact that both marketing mediums, however different they may be, are intertwined.

Social Media CRM: Digital Handshaking’s Here to Stay

Over the past few years, CRM has taken a sharp turn to online mediums and businesses throughout the world are warming up to the idea of communicating with past, current and potential customers via social websites including Twitter, Facebook, LinkedIn, Foursquare and others. It’s a new phenomenon that’s here to stay.