Social Media Marketing: The Crossroads of Brand Success & Failure
With Social Media marketing being the talk of the town, companies throughout the world are warming up to the idea of connecting with customers via social channels. Unfortunately, many don’t realize the implications of a misstep during the strategic dance and this article is aimed at shedding light on such.
Twitter is Over Capacity Once Again – How Can I Live
Looks like the Twitter craze shows no sign of letting up, which is evident by the fact that Twitter is still, after many fixes, having issues with over capacity. How can I live my life like this? I need you in my life (and client’s lives), Twitter.
Social Media & Cereal: A Breakfast of Marketing Champions
There’s just something exciting about waking up in the morning and reviewing stats from the previous day’s work — It makes me jump out of bed like there’s a fire under my tookus. Could it be the Wheaties? Yes. Is this likely? No.
Subway Social Media Marketing: Goodbye Veggies, Hello Twitter
The other day I decided to indulge in a sammy from Subway and noticed a bright yellow sign staring me in the eyes like a deer in the headlights. Subway Restaurants, at least in Southern California, have adopted Social Media in a big, big way: Stereotypical photos of glorified vegetables have been replaced with a sign prompting guests to follow Subway on Twitter.
Los Angeles Social Media Marketing: Making Your Business a Star
Goooooodmornin’ fellow Los Angeles residents! It’s time to rise and shine, get up out of your chair, do a funky stretch, and get crackin’ on Social Media marketing for your business. This is a call to action: No more laziness.
Social Media Marketing: A Lone Ranger Without SEO
It truly breaks my heart to see a plethora of good Social Media content go to waste, but it happens everyday in this wild world we call the internet. As I have said many times before: The best article in the world, the coolest viral video, and the most catchy Tweets can fall flat on their face without a sprinkling of SEO fairy dust. It’s the good stuff I tell you.
Social Media Interactions: Is Using Your Initials Disrespectful?
Social Media marketing is all about connecting with individuals and businesses throughout the world on a personal level, and sometimes how we really feel and what we mean to say — our intentions — can be misconstrued. For businesses that perform Social Media acts (fine, I’ll say marketing), any deviation from true intentions can be harmful and spin out of control.
Ping – Apple’s Music Social Network: New Social Media Marketing Territory
I hope all of you Social Media marketing professionals are just as excited as I am about Apple’s new social network for music — Ping. It’s a brand new social networking platform geared towards bringing music lovers together, and it also offers excellent Social Media marketing potential.
Social Media Campaigns for Museum Exhibits: A New Age Approach
Marketing a museum exhibit — typically a short-lived event — in this day and age can be quite a challenge. Direct marketing is fading off in the distance as Social Media and SEO enter the forefront of advertising, and museums are having trouble adapting.
Reactive Social Media Strategy (RSMS): What The Heck Is It?
If you are a Social Media marketer and an entrepreneur like myself, you are probably reading this article while concocting ideas to conquer the world — owning your target market and gaining loads of exposure. You have the right mindset and need to keep on pushing towards your goal. Though, like with most things in life, there is more. Much more.