After years of performing social media marketing acts for clients, I’ve noticed that social media itself is very similar to high school. There are the “in” people that are followed by many, or shall I say the trendsetters, then there are the outsiders that want to break into the inner circle.
The time has come for Klout to not only paint a picture of influence on select social websites, but to expand and cover [almost] the entire spectrum. I’ve been waiting for this time to come, and the mothership has touched down.
Being the marketing scientist that I am, a few months ago I decided to slap on my safety goggles and run a little experiment on integrating hashtags into the titles of articles. You may be wondering why the heck one would do that, and since it’s not currently being done on a wide scale you have a very valid point, but hopefully this article will change your mind.
Diaper-clad toddlers breakdancing in roller skates to funky tunes has earned Evian some serious exposure in the social media world, with their 2009 commercial titled “Evian Roller Babies” raking in over 15 million views and over 30,000 likes on YouTube.
When looking to start a social media marketing campaign, it’s very important for companies to realize that “affordable” social media consulting services will not only cost less, but produce less. Let me explain…
Writing an interesting, informative, catchy blog post is a daunting task for many, and creating a Twitter bio seems almost impossible. Condensing everything a company has to say in 160 characters is like moonwalking upside down, but it can be done.
While getting my fix the other day, I realized that most news sites have very poor SEO, which is a major downfall and tremendously hurts traffic.
In a recently released video, Google joined hands with Lady Gaga to show how her fame is somewhat dependent on the Internet, and that she uses the web to directly, transparently connect with fans around the world.
Ever since I first visited the Boething Treeland Farms location in Woodland Hills, CA I’ve been hooked. Paul and Andrew have been extremely helpful and have answered all of my questions, which has resulted in a thriving garden.
Using the Internet to attract specific types of clients may seem like a daunting task, especially for smaller law firms, but in reality it’s very straightforward.
We are living in interesting times where everything is rapidly changing around us whether it’s AI-powered kiosks at fast food restaurants to more consolidated restaurant
In the past few years the magic of artificial intelligence has taken off though too often people believe in the smoke and mirrors (like a
We are living in interesting times today especially when it comes to the legal space, and in recent years we’ve both seen and experienced a
Whether you’re a business based in Calabasas looking for SEO services or someone outside of the bubble looking to break into the Calabasas market, that
For 20 years we have guided the biggest companies in the world and delivered solutions to some of the most complex problems for a wide
We are living in a world where it appears everyone is an internet marketing expert today though what are the true signs of expertise and
We are living in a world of devices that are mainly powered by batteries and going back to the old school marketing days it’s interesting
So it happened again and we experienced another company (consulting client) take the hyperactive approach to social media marketing with the mindset of the more
The days of walking into banks and being approached by someone in a suit to setup an IRA, create a new savings account and all
The time has finally come and we had to drop a post around this topic which has sparked both questions and controversies over many years
