After years of performing social media marketing acts for clients, I’ve noticed that social media itself is very similar to high school. There are the “in” people that are followed by many, or shall I say the trendsetters, then there are the outsiders that want to break into the inner circle.
The time has come for Klout to not only paint a picture of influence on select social websites, but to expand and cover [almost] the entire spectrum. I’ve been waiting for this time to come, and the mothership has touched down.
Being the marketing scientist that I am, a few months ago I decided to slap on my safety goggles and run a little experiment on integrating hashtags into the titles of articles. You may be wondering why the heck one would do that, and since it’s not currently being done on a wide scale you have a very valid point, but hopefully this article will change your mind.
Diaper-clad toddlers breakdancing in roller skates to funky tunes has earned Evian some serious exposure in the social media world, with their 2009 commercial titled “Evian Roller Babies” raking in over 15 million views and over 30,000 likes on YouTube.
When looking to start a social media marketing campaign, it’s very important for companies to realize that “affordable” social media consulting services will not only cost less, but produce less. Let me explain…
Writing an interesting, informative, catchy blog post is a daunting task for many, and creating a Twitter bio seems almost impossible. Condensing everything a company has to say in 160 characters is like moonwalking upside down, but it can be done.
While getting my fix the other day, I realized that most news sites have very poor SEO, which is a major downfall and tremendously hurts traffic.
In a recently released video, Google joined hands with Lady Gaga to show how her fame is somewhat dependent on the Internet, and that she uses the web to directly, transparently connect with fans around the world.
Ever since I first visited the Boething Treeland Farms location in Woodland Hills, CA I’ve been hooked. Paul and Andrew have been extremely helpful and have answered all of my questions, which has resulted in a thriving garden.
Using the Internet to attract specific types of clients may seem like a daunting task, especially for smaller law firms, but in reality it’s very straightforward.
Many years ago Google made a smart move in acquiring YouTube and it’s interesting how the platforms are very different yet their algorithms have always
The world is an interesting place today with tech changing rapidly and that has led to many internet marketing companies (social media agencies, SEO firms,
We were fortunate to be in the right place at the right time in the early days and it has been an exciting journey guiding
Similar to the financial industry, the world of Search Engine Optimization (SEO) is an interesting animal with algorithm fluctuations occurring regularly like the stock market
This is a blog post we had to drop because companies are being gamed by space cadets in the social media marketing world that just
After nearly 20 years guiding the biggest companies in the world and their internal teams along with third parties like outside social media agencies we
Social media marketing and SEO for hotels throughout the world is very competitive, especially in trending locations like Miami, and this post touches on some
The world is a wild place today though many things are still predictable, including how to boost ranking in Google’s search results for hotels using
As a social media agency and consulting firm that launched nearly 20 years ago and has guided guided top companies throughout the world in a
For nearly 20 years since the early days of social media marketing we have guided the biggest companies in the world, though today things have
