BLOGS

Green Living | 7 Tips to Purchasing Local Green Products

Living on organic products that are pesticide-free, chemical-free, sustainable and healthy is truly the way to go — but — where to start? Where does one find organic products? Are there local eco-friendly businesses you can support? How about farmers; are there local farmers you can purchase your fruits and veggies from? Well, this post is a guide to finding eco-friendly, local businesses. Purchasing locally will reduce carbon emissions generated by excess transportation and will help preserve the environment…

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Solar Air Conditioners | Southern California Gas Co. Goes Green

As the title reads, Southern California Gas company has taken a green initiative and is testing solar-powered air conditioners. This, by all means, is a step in the right direction. SoCal Gas Co., We applaud you! According to CNET, “Both products–one from Hawaiian start-up Sopogy and another from HelioDynamics in the U.K.–reflect and concentrate incoming sunlight onto a pipe to heat water. That heated water is used in place of gas or electricity to power an industrial absorption chiller, which creates cold air using a heat exchanger and compressor.” For all of you car fanatics, this is similar to the cooling kits that are available for forced induction systems (superchargers or turbos)..

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How Can I Market My Restaurant Using The Internet?

With the economy still in the toilet, and many businesses suffering, I’ve found that restaurants have been taking a big hit. With less spending money, people are choosing to cook at home or eat inexpensive food as opposed to eating at nice, casual restaurants. If they do go out to eat, appetizers and dessert are often skipped, which significantly decreases the total bill. Small bills means less profit for restaurants as well as the waiters/waitresses who make their tips on a percentage of the total bill. Simply said, for restaurants to really survive, and survive without stressing, a lot has to be done.

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Marketing for the Automotive Industry | How Social Media has Transformed the Business

Social Media and the internet itself has been one of the most influential causes for a drastic change in automotive marketing efforts, which all of us marketers (and auto enthusiasts) have noticed in the past 5-7 years. Instead of sending postcards with offers, dealerships are utilizing Google AdWords. Local, niche performance shops are no longer counting on word-of-mouth, they’re jumping on forums. And, large manufacturers like Ford, Mercedes, BMW, and the other big shots are relying on viral video advertisements and, shockingly, updating and designing custom YouTube pages. This is, by all means, marketing of the future.

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SEO | Optimizing Page Titles Will Save The Day

Sometimes I come across clients with projects/goals that are extremely difficult, and nearly impossible. Other times, there are small but meaningful things that can be done to achieve uber-cool results. This, my friends and fellow marketers, is an article on one of the first and most important steps to search engine optimization. Have you ever searched in Google for a set of keywords and G-Dawg (as I shall coin it) spits out some odd results? For example, you’re looking for a restaurant in Los Angeles but all you see is an address and phone number that’s underlined, then a short imprecise description. Well, this — ::cries:: — is a common mistake over 75% of websites make. The page titles are one of the absolute most important parts of your website when it comes to search engine optimization and marketing. If search engine users have no clue what your website is about, where you’re located, and why they should visit your site, you’re shooting yourself in the foot.

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Eco-Friendly, Green Marketing — Running a Sustainable Business

Is your company currently marketing in a wasteful, ineffective manner? Do you spend thousands of dollars on print advertisements including postcards, brochures, tri-folds, etc.? Well, the times are changing and you need to step up to the table. Green, eco-friendly marketing takes all forms and is imperative to business growth and preservation of the environment. The world contains 50 million or more businesses and if all transform their mission to be green the environment will greatly thank us. Properly analyzing marketing efforts and distinguishing between what’s working and what’s not working is important to cut down costs and be eco-friendly.

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Photos | Fireworks + Santa Monica Pier Solar/LED Ferris Wheel

4th of July — good ole’ 4th of July… I always love seeing fireworks, relaxing with friends/family, and eating amazing food. Such a fun holiday. This year I decided to sneak out to Santa Monica Pier, solo, and snap photos of the fireworks in Marina Del Rey and also the cool, new solar-powered Ferris wheel…

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Photos | La Brea Tar Pits + Page Museum

Ahhhhhhh…. A nice, breezy, colorful day in Los Angeles. As I relaxed at home I thought to myself: what’s the greenest place to visit right now? I needed to get out, get some fresh air, and put work aside for once (you all know how that is). I didn’t want to drive anywhere far, spend excessive money on typical Los Angeles attractions, and wanted to see a hint of nature in the heart of this bustling city. So, I decided to visit the Page Museum at the La Brea Tar Pits, which is next to Los Angeles County Museum of Art (LACMA) on Fairfax and Wilshire.

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Taiwan’s Eco-Friendly World Games – A Green Extravaganza

What’s better than a multi-national sporting event in a gorgeous place? A multi-national sporting event in a stadium that’s powered by the sun; that’s what! On July 17, 2009, Taiwan kicked off an 11-day sporting event at the new Main Stadium, which holds a whopping 40,000 people. The games include more than 3,200 athletes from 90 countries. The 31 competitions are made up of artistic and dance sports, martial arts, precision sports, trend sports and strength sports. Some of the sports date back to ancient Greece and Rome, including: boules, fistball, and tug of war. Others, such as martial arts and dragon boat racing, fall back on Asian traditions.

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Ford’s Entering The Green Market With Their New EcoBoost Technology

Since I was young I have always been a car nut. I remember walking down the street as a young fellow and listening to cars drive by, then I would guess the make and model. After years upon years of fine-tuning, I am able to pick out most cars — a Mustang (deep, mean, gurgling), AMG Mercedes (smooth, clean, deep sound), Porsche (raspy and higher pitched), etc. Though, now that times have progressed, I’m more impressed by a car that passes by and makes little to no sound. And, Ford’s new EcoBoost technology is something my ears and eyes really like!

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