Good ole’ search engine optimization, you gotta love it! Well, if you actually understand how it works that is. Search engine optimization is the act of optimization websites and content to improve “organic” or “natural” search result placement. When a website appears on the first page of search listings, it is far more likely to be clicked on. Increased impressions leads to more clicks and — ultimately — more profit. The goal of SEO is to sidestep costly Google AdWords campaigns that charge per click or per thousand impressions, to eliminate environmentally unfriendly print ads, to demolish overpriced television advertisements, all while building a stronger online brand and increasing sales at the same time. For car dealerships, search engine optimization is an excellent marketing medium that should not, and I repeat should not, be ignored. The average joe purchases a new vehicle every 4-6 years, which is very infrequent compared to groceries, clothing, electronics and other more commonly purchased goods. When beginning to look for a car, most customers will have no clue where to start, and do not have dealership branding in their psyche as they haven’t visited a dealership in over 4 years. This is not something they (people buying cars) do often. This is an important thing to remember.

With a plethora of marketing mediums available, realtors are often faced with a difficult question: What is the best and most cost-effective way to market their business/listings? Well folks, search engine optimization it is! Search engine optimization for realtors is a timeless, functional, and very cost-effective marketing medium. SEO focuses on organic search results and placing websites/listings on the first page of such results, which provides more exposure, increased traffic, and most importantly — increased sales.