Archives for May 2010

The Twitter phenomenon is growing by the day and shows so signs of letting up any time soon. Everyone and their mama, including my mum (I love the UK spelling, sorry), is using Twitter. For being a micro blogging site, it’s quite robust and has a lot to offer.

Many people are afraid of change and are set in their ways, especially when it comes to marketing. The notion is that if current marketing efforts are bringing in sales, why fix them? Why reinvent the wheel? I have been asked this question many times and my answer is always the same: The goal is not to “fix” one’s marketing, it’s to maximize ROI and stay in tune with current marketing trends. Things change over time as do marketing mediums.

The day is finally here…I’m preparing for Bimmerfest and will be heading out shortly. Woo hoo!

A brand is the face of a product — the personality and purpose behind what’s being offered. Brands aim to strategically enter the psyche of target markets and touch potential customers on a personal level, thus building a common interest and inducing sales. Brand exposure and finding a common ground with prospective markets is an integral part of success and it must be done right. There are no ifs, ands or buts.

Of all companies spanning the globe, Nike has remained a leader when it comes to producing catchy, targeted, successful television commercials. Unlike a majority of companies that have very successful commercials here and there, Nike’s track record is quite impressive with a long lineage of profitable advertising campaigns.

In this world there are some things we do very well, and some we just can’t get the hang of. For example, I’m an online advertising professional, which I’m decent at, though my accounting skills are laughable. Yes, I admit it. The goal is to find your true passion, what you’re good at and what you enjoy, then focus and hold on for the wild ride ahead.