Beginner SEO Misconception: A Flash Website Cannot Rank Well
Last night was a long night of Social Media Optimization (SMO) research, and while performing my due diligence I noticed a sly message regarding Flash websites, which made me chuckle. And, it’s a perfect example of false, beginner information being spread throughout the web.
The Easiest, Most Overlooked Part of Social Media Marketing: Taking Notes
Marketing a business with Social Media includes a plethora of duties that quickly become overwhelming, and in the bewildering haze there’s one thing that self-propelled business owners and marketing professionals commonly overlook: The simple act of keeping notes.
SEO Article Writing: To Spin or Not To Spin
If there’s one thing I can stress it’s to not follow everything you see on the web and, when it comes to SEO article writing, everyone and their mama is talking about article spinners and how to get the most out of one piece of content. Errrrrrrrrrrrrrrrr! Bad move.
Mark C. Layton Selected for Agile Panel at PMI-New York Professional Development Day
Mark C. Layton, an organizational strategist and PMI certification instructor with over 20 years in the project/program management field, has been selected to serve on the Agile panel at PMI-New York’s Professional Development Day.
Search Engine Optimization for a Nonexistent Company – Yes, I’m Serious
Perfecting any difficult trade requires thousands of hours of research/practice to become a star, and you have to start somewhere: The first step on an upward path to success. Without the first step, though, how will you reach the second, and the third, and the fourth?
Restaurant Social Media Marketing: Foursquare’s Exposure-Inducing Powers
Like a journey to far-off lands of unknowns, restaurants are entering this new age of marketing with blinders — they’re in business to run a restaurant and produce delectable food, not serve (pun intended) as marketing professionals. Fortunately, this article will cut out a slice of the research pizza pie and provide you with tips on marketing to locals via Foursquare… Four Square? What’choo talkin’ ’bout, Willis?
The Best Social Media Agency in London – Who Takes The Cake?
You have done your due diligence, set aside a marketing budget for an exposure-inducing Social Media campaign, now you’re in search of the best, most creative, experienced Social Media agency in London to take your business to the next level. Excellent start. Now the question is: Have you thought about the fact that the best may not always be the closest? And, do you have all of your ducks in a row?
Social Media Marketing: The Crossroads of Brand Success & Failure
With Social Media marketing being the talk of the town, companies throughout the world are warming up to the idea of connecting with customers via social channels. Unfortunately, many don’t realize the implications of a misstep during the strategic dance and this article is aimed at shedding light on such.
3 Reasons to Hire a Professional SEO Content Writer
The goal of investing in a website or blog is to gain online exposure and boost revenue, but a step that’s often overlooked, and can lead to lost revenue and stagnant traffic, is the act of optimizing on-site text (aka copy). Hiring a professional SEO content writer to optimize copy and ensure one’s company is represented in the best, most accurate light is important for 3 key reasons, which I’ll share in this article.
Marketing a Big City Business With a Small Town Feel
At times living in a big, bustling city can take the personal feel out of life, especially when it comes to businesses communicating with potential customers, and I’m sick and tired of seeing companies “reach out” to customers when in fact they’re simply trying to hook them and reel them in. In this day and age, such a bait to catch approach is doomed for epic failure.