Southland Technology Conference Picks Mark C. Layton for Agile Panel

Long Beach, CA (October 29, 2010) – Celebrating the 11th anniversary of the Southland Technology Conference, Mark C. Layton has been selected to offer his expertise on the Agile panel, and will touch on ways to take a more lean and agile approach to software development. The Southland Technology Conference is known as the premier technology […]

Magento: The SEO Friendly E-Commerce Sibling of WordPress

My pride and joy of the e-commerce world is Magento — what I would call the e-commerce equivalent of WordPress. I have been using Magento since the beta version was released and with each core software update, and extension released, it continues to impress me.

The Mark of a True Online Advertising Expert: Sheer Honesty

Over my 10+ year tenure as an online advertising buff (no, not muscles), I have seen the term “expert” tossed around very loosely — like a lone quarter spinning in a drying machine. I hear of horror stories and fix a lot of problems generated by so-called experts, and it really irks me.

Xbox 360 Kinect Ad Campaign Transforms Video Game Stereotype

Microsoft has released a new ad campaign for the Xbox 360 Kinect that’s aimed at transforming the way we look at gaming consoles and, most importantly, bringing families closer together. Gaming systems such as the Xbox 360 are no longer devices that lock children (and adults) in their homes for days, they’re a window into the digital world. A window that provides entertainment and improves relationships. This, this my friends, is where the new Kinect commercials shine.

Lexington BBQ Festival Turns Up The Heat in North Carolina

If you’re a foodie like me, and a BBQ fanatic, you are probably sitting at home crying right now. Well, that’s unless you were fortunate enough to attend the Holy Grail of BBQ goodness — the Lexington BBQ Festival in Lexington, North Carolina.

The Black Gold of SEO: High PageRank Internal Links

If you’re an online marketer, a web savvy business owner, or someone simply looking to break into the field of Search Engine Optimization (SEO), you’ve probably noticed everyone talking about building backlinks, even paying for backlinks, but they never mention internal linking. What a big mistake.

Successful Ad Spot: Starbucks VIA Vanilla Flavored Coffee Commercial

As chefs and die-hard foodies know, we eat with our eyes first, and to take advantage of this Starbucks has released a new advertising campaign for their VIA Ready Brew line of coffee that will make you drool while simultaneously changing your perception of “instant” coffee.

Lovely 2009: The Year Social Media Marketing Officially Exploded

The year 2009 boasts a wealth of historic events including the nomination of America’s first African American president (Barack Obama), Bernard Madoff heading to the slammer, Michael Jackson’s sudden death, Tiger Woods being burned alive by the press, multiple plane accidents, and — most importantly — an explosion of interest in Social Media marketing.