Help! ‘Our Social Media Marketing Sucks’
I love entertaining, funny calls that remind me of the reasons I do what I do. And today, the CMO of an e-commerce company contacted me with a big problem, which he bluntly described as: “Our social media marketing sucks.” Ouch!
3 Elements to a Successful Social Media Marketing Plan of Action
Understanding where you’ve been and where you’re headed is one of the most important things in life, and when it comes to social media marketing it’s imperative for companies to craft an innovative, representative Plan of Action before engagement begins.
Corporate Social Media: Leaders of the Pack Become Followers
In this world of technology-infused new age marketing goodness, there are the leaders of the pack — the innovators and trendsetters — and there are the followers. Unfortunately, when it comes to marketing tactics, many large corporations are behind the times.
RIP Delicious: A Bittersweet End to a Tasty Website
Even though it’s Friday and should be a fun day, I’m unfortunately here as a carrier of bad news. With Yahoo! Inc’s recent layoffs, the company has decided to axe a few of their web properties including the popular social bookmarking website Delicious.
Free Shipping Day for Online Retailers – December 17th
Tomorrow’s the big day! No, I’m not getting married, just excited about “Free Shipping Day” — another Internet phenomenon that will surely kick up sales for online retailers.
Yahoo Layoffs Sound Bad, But There’s More to the Story
Ever since Yahoo announced letting 600 employees (4% of its work force) go, newspapers and websites are blowing the story out of proportion like it’s the end of the world. Think again.
Twitter Marketing: Tweeting at Busiest Time Helpful or Harmful?
I love being presented with complex, fun questions about marketing — I live for it. Today, a client inquired about Twitter marketing and when the best times to Tweet are, which is an excellent question that deserves a blog post of a response. So, here I am!
Quiznos Social Media Marketing: Follow The Talking Toaster!
While indulging in a toasted sammy and some soup from Quiznos on this chilly day in Los Angeles, I noticed a sign by the front door with a talking toaster saying: FOLLOW ME. I first thought to where; are we going to toasted sandwich heaven? Then I glanced down to see the iconic Facebook and Twitter logos staring me down. A-ha!
San Francisco Social Media Marketing: The Digital Gold Rush
Like a throwback to 1848, the California Gold Rush is back in action, but instead of extracting wealth from Mother Earth it’s being found in a new age marketing medium — social media.
Monetizing Social Media: Knowing When You Hit The Jackpot
When launching a Social Media Marketing (SMM) campaign it’s important to understand ROI, but first you must understand the medium’s inner workings. Fortunately, I’m here to help you with that.