BLOGS

Marketing Houston Companies via Search Engine Marketing – Why?

Excellent BBQ, strong entrepreneurial spirit, a booming technology industry and green initiatives — Houston, Texas is the new business hot spot. The city attracts a variety of large corporations from around the world as well as graduates from the country’s most elite colleges. But, as with most things that are good, there’s unfortunately a bad side.

Read More »

Social Media Consulting Rates – You Get What You Pay For

Social media marketing has entered the forefront of business advertising in recent years and shows no signs of letting up. Companies are scrambling to hire social media consultants because they realize its true potential, though many are not familiar with the medium and what goes into creating a successful social media campaign.

Read More »

Covert SEO: Analyzing Backlinks to Gain Entry Into One’s Psyche

The art of building backlinks is nothing new to SEO experts around the world, and successful SEO campaigns have been proven to rake in millions of online dollars. But, there’s another side to backlinks: They provide a secretive, covert stream of information on the person or company that’s building the links. Not just a snippet of info, I mean a lot.

Read More »

Ad Agency Rankings Rant: Proof is in Pudding Not Revenue

Tonight I have decided to go on a rant about advertising agency rankings and how they are — almost always — calculated based on revenue not actual performance. This is a failure of grandeur proportions, especially since most ad agencies are shifting to interactive marketing mediums (banner ads, social media, SEO, etc.) and one’s ability to perform in the digital arena is all that really matters in this day and age.

Read More »

SEO Consulting for Website Design: Making Foresight 20/20

This article touches on the importance of SEO consulting prior to website design as opposed to hiring an SEO consultant after a site has been created. Over the past year I have had more than 20 companies/individuals with newly created websites contact me for SEO advice and the sites were — sad to say — not making the cut.

Read More »

Insider SEO Tips: Mobile SEO is 2X More Important

Mobile advertising has reached an all time high and is expected to grow by 45% in 2010, which is why I have been a busy little bee. For the past year or so I have been studying mobile SEO (among many other things) and one thing I noticed, which I shouldn’t be sharing but will, is the fact that mobile SEO is two times more important than conventional SEO.

Read More »