BLOGS

VIDEO: Geico Lizard Spotted – My Lacertilia Homeboy

Ladies and gentleman, after writing numerous articles on Geico’s awesome advertising campaigns, I was startled to see a Geico lizard lookalike staring me down in the garden while I was trimming plants like an old hippie. Who let him in? Was he going to speak to me? Or, worst case scenario, did I have a stalking lacertilia on my hands?

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SEO Conundrum: Shortened Links Artificially Induce Clicks

Have you ever noticed a shortened link posted on Twitter, Facebook or other sites and thought to yourself: Where the heck does this link go? If so, join millions of people throughout the world. Link shortening is an excellent way to (as the name suggests) shorten links, though there are a few inherent flaws with the system.

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Social Media Marketing: A Lone Ranger Without SEO

It truly breaks my heart to see a plethora of good Social Media content go to waste, but it happens everyday in this wild world we call the internet. As I have said many times before: The best article in the world, the coolest viral video, and the most catchy Tweets can fall flat on their face without a sprinkling of SEO fairy dust. It’s the good stuff I tell you.

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SEO Training: One Heck of a Corporate Gift

I am standing here on my soapbox and propose a different form of gift giving for this holiday season: Not only should your business give outward, but give inward. Provide your marketing department with a crash course on Search Engine Optimization (SEO) they’re informed, knowledgeable, and can enter 2011 with a noggin full of SEO goodness.

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Social Media Interactions: Is Using Your Initials Disrespectful?

Social Media marketing is all about connecting with individuals and businesses throughout the world on a personal level, and sometimes how we really feel and what we mean to say — our intentions — can be misconstrued. For businesses that perform Social Media acts (fine, I’ll say marketing), any deviation from true intentions can be harmful and spin out of control.

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Innovative Website Design: Taking Design Cues From Nature

Designing an innovative, creative, functional website is a daunting task that requires mucho work, and this article will touch on ways to use good ole’ Mother Earth for design cues — taking elements of nature and converting them into catchy website designs that capture the masses.

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Google Instant Search: What Does it Mean for SEO?

I’m not sure if you’ve heard, but Google — the creator of almost everything cool — has changed the search engine tide with their spiffy new search engine enhancement coined Google Instant. The robust technology inherits tarot card reading characteristics intended to quickly deliver relevant search results in only a few keystrokes. Cool? You better believe it.

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