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Successfully marketing a business is a tough task in itself, though I present to you another hurdle: Taking an old school business and tossing it into the new age world of online marketing including blogs, Tweets, Diggs and every other funny word imaginable.
Tonight I have decided to rant about a topic that has been irking me for months: Why are ‘SEO companies’ investing in Pay-Per-Click (PPC) programs to gain exposure in search engines?
One of the most-watched TV events — the 2010 World Cup — has managed to succeed in infiltrating the social media world by dominating Twitter and other social networks.
Lately I have seen a large influx of mainstream newspapers/websites enter the social media world not for marketing purposes, but to report on trends such as top viral videos (CNN), social media and PPC campaigns (e.g. BP buying keywords) as well as SEO.
I love the good ole’ saying ‘not all things are created equal’ and, when it comes to social media consultants in Los Angeles, this could never be more true. Finding a qualified consultant that speaks from experience and has results to backup their strategy is like finding a needle in a haystack.
Korean Air has teamed up with Tourism Australia for an innovative, refreshing, nature-infused advertising campaign intended to coin Australia as the premier travel destination for younger Koreans.
I just got off a call with a decently sized corporation that contacted me for advice regarding a multi-million dollar social media marketing campaign they had invested in which is, unfortunately, not making the cut.
This morning I had a little birdy — a blue birdy — fly into my window and provide me with top-secret information as to why Twitter is having outages today and the “Follower” and “Following” count had disappeared momentarily.
Hold on to your seats and prepare for liftoff: Apple’s Worldwide Developers Conference is finally here! There is a veil of secrecy over what exactly Apple’s CEO Steve Jobs will showcase in his keynote speech (as always), though I’m sure it will be super cool and I’m excited.
Though I am a kind person by nature, I feel the need to disrupt everyone’s Sunday dinner by showcasing the 3 epic failures of newbie SEO practitioners. Some mistakes are made out of ignorance, which I don’t look down upon as knowledge takes time to grow, and others are made out of outright greed combined with a sophisticated lack of intelligence.
After analyzing hundreds of the most critical/relevant cases related to social media behaviors where expert witnesses were called in to help, including large cases we’ve
Many times we operate in the shadows to solve complex problems related to brand reputation management issues for the biggest companies in the world while
Though the title of this blog eludes to the future it also ties back to the past especially when discovering what works and doesn’t work
We are living in a world that’s full of smoke and mirrors beginning with social media years ago and now with AI clouding everything, including
The number of companies that come to us and rely on our feedback to solve complex or even the simplest social media puzzles is surprising
Imagine jumping on an inflatable raft trying to ride down a river full of unknowns then hopefully land at your intended destination, which is like
It is always interesting how things change over time and going back 15+ years when we first established roots in Beverly Hills and launched revolutionary
We are living in a world that’s truly fueled by podcasts with many single episodes getting more views than conventional television shows, and whether starting
Aside from guiding exciting projects around the world we spend a lot of time analyzing marketing campaigns to understand what’s working and not, which has
We’ve recently guided a few projects in Miami and as foodies wanted to touch on the social media marketing recipes we see working best for