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Marketing a business in Chicago is quite a difficult task — it’s the largest city in the Midwest and the third most populated city in the United States. Creating a new business or marketing an existing business and succeeding is no walk in the park.
Successfully marketing a business is a tough task in itself, though I present to you another hurdle: Taking an old school business and tossing it into the new age world of online marketing including blogs, Tweets, Diggs and every other funny word imaginable.
Tonight I have decided to rant about a topic that has been irking me for months: Why are ‘SEO companies’ investing in Pay-Per-Click (PPC) programs to gain exposure in search engines?
One of the most-watched TV events — the 2010 World Cup — has managed to succeed in infiltrating the social media world by dominating Twitter and other social networks.
Lately I have seen a large influx of mainstream newspapers/websites enter the social media world not for marketing purposes, but to report on trends such as top viral videos (CNN), social media and PPC campaigns (e.g. BP buying keywords) as well as SEO.
I love the good ole’ saying ‘not all things are created equal’ and, when it comes to social media consultants in Los Angeles, this could never be more true. Finding a qualified consultant that speaks from experience and has results to backup their strategy is like finding a needle in a haystack.
Korean Air has teamed up with Tourism Australia for an innovative, refreshing, nature-infused advertising campaign intended to coin Australia as the premier travel destination for younger Koreans.
I just got off a call with a decently sized corporation that contacted me for advice regarding a multi-million dollar social media marketing campaign they had invested in which is, unfortunately, not making the cut.
This morning I had a little birdy — a blue birdy — fly into my window and provide me with top-secret information as to why Twitter is having outages today and the “Follower” and “Following” count had disappeared momentarily.
Hold on to your seats and prepare for liftoff: Apple’s Worldwide Developers Conference is finally here! There is a veil of secrecy over what exactly Apple’s CEO Steve Jobs will showcase in his keynote speech (as always), though I’m sure it will be super cool and I’m excited.
Over the years we have guided companies through a wide range of roadblocks and successes ranging from consulting on hiring and expanding to solving internal
Without going off on too much of a tangent in this post, the goal is to hit on a topic that hopefully adds value to
We are living in a world where podcasts are truly dominating ranging from people stuck in traffic listening to Joe Rogan to all sorts of
Having been in the social media game since the early days we’re all about using social media to connect with like-minded people and build communities
We are always on a mission to explore the future and understand what’s happening in the moment, and in the past couple years The Brainchild
We have covered this topic in the past and have to bring it to the surface again because it’s a persistent problem that needs to
Over the past 20 years we’ve guided a wide range of food product companies and restaurants ranging from startups to global food brands/investors and all
Whether looking at a personal brand for a celebrity (actor, musician, etc.) or solving brand reputation problems for the biggest companies with locations/roots in Los
What first began in Beverly Hills during the early days of internet marketing over 20 years ago eventually led to The Brainchild Group relocating to
There are times in life when the biggest companies in the world run into critical issues and need solutions right away, and this blog post