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What’s your DoucheRank? This is the question being asked throughout the internet after PostRank — a site that monitors/gathers real-time social media interactions — launched their super sexy DoucheRank scoring system.
In a frantic and new age attempt to improve its brand reputation after the Gulf oil spill, BP has invested in a huge Pay-Per-Click (PPC) campaign by bidding on keywords in Google, Yahoo and Bing to hopefully filter search engines users to the press section of their website as opposed to other sites on the net.
I don’t like being a stickler and speaking about negativity in the world, though there are times (like these) that constructive criticism can transform a downfall into a huge success. In particular, why the heck are most museums still relying on old school, boring marketing mediums to attract visitors?
Law firm marketing has shifted towards online channels in recent years, and with such a shift the cost of online advertising has unfortunately gone through the roof. It’s simply a matter of supply and demand and the increased cost has pushed many smaller law firms out of the market.
The catastrophic blowout that took place on the Deepwater Horizon oil rig on April, 20 has caused a massive amount of damage to wildlife and businesses in the region, which angers me and has inspired me to write this article. Though I’m in Los Angeles, California I feel I must help in some way. But how?
Not only am I a marketing and food fanatic, I also have a big soft spot for music. I love music of all kinds ranging from classic rock to swing to indie. I feel good music and talented artists span across all genres and I respect all musicians for the art they create.
Often times I have clients come to me and inquire about how they can build a strong marketing campaign that will achieve their goals. Due to such, I have decided to whip up this quick article to highlight what I feel makes a strong marketing campaign.
Tonight I have decided to come clean with everyone and divulge a secret of mine: I’m a lobster fanatic/connoisseur and dream about lobster on a regular basis. Lobster and butter, lobster and pasta, lobster and sushi, lobster and my old leather shoes. I’ll eat lobster with anything.
Running on extremely low fuel and a full tank of determination, Dario Franchitti sped past the finish line to take first place at the Indianapolis 500 today. Kudos!
Social Media marketing is a very tricky business, and often times I see beginner companies/individuals claim to be ‘professionals’ but in fact they’re relatively new to the game. Being new isn’t bad, but when incorrect information is suggested to clients and this information ultimately affects the livelihood of the client’s business, that’s when I have an issue. It bugs me like a thorn in the behind (not that I’ve had one, I just like the saying).
After analyzing hundreds of the most critical/relevant cases related to social media behaviors where expert witnesses were called in to help, including large cases we’ve
Many times we operate in the shadows to solve complex problems related to brand reputation management issues for the biggest companies in the world while
Though the title of this blog eludes to the future it also ties back to the past especially when discovering what works and doesn’t work
We are living in a world that’s full of smoke and mirrors beginning with social media years ago and now with AI clouding everything, including
The number of companies that come to us and rely on our feedback to solve complex or even the simplest social media puzzles is surprising
Imagine jumping on an inflatable raft trying to ride down a river full of unknowns then hopefully land at your intended destination, which is like
It is always interesting how things change over time and going back 15+ years when we first established roots in Beverly Hills and launched revolutionary
We are living in a world that’s truly fueled by podcasts with many single episodes getting more views than conventional television shows, and whether starting
Aside from guiding exciting projects around the world we spend a lot of time analyzing marketing campaigns to understand what’s working and not, which has
We’ve recently guided a few projects in Miami and as foodies wanted to touch on the social media marketing recipes we see working best for