Social Media and Luxury Products: Finding Balance is Key

Luxury products are often synonymous with exclusivity, and when using social media channels for promotional purposes it’s important to find the right balance. Marketing strategies must be as luxurious and successful as the products themselves.
The Importance of Social Media Marketing for Startups

Launching a new company is no walk in the park, and many startups run on fumes until they receive funding or begin generating revenue. With extremely limited marketing budgets, early-stage startups must make every dollar count.
Social Media Marketing for Restaurants: Every Plate Counts

Restaurants throughout the world are using social media to increase exposure and attract diners, and at the same time foodies are using social media to share photos of their culinary adventures.
BMW Launches New M Universe Tumblr Page

To celebrate a new member of the M family, BMW of North America launched a Tumblr page, called M Universe or M/Universe, which provides a platform for M enthusiasts to share photos of their vehicles.
Tips for Getting More Followers on Instagram

So you’ve created an Instagram account and you’re dying to get more followers. You’re hunting for the secret sauce, but just haven’t found it yet. Well, welcome to the club!
Social Media Consulting Rates Remain Steady, Overall Cost Rises

Following up to an article I wrote sometime back on social media consulting rates, I’ve noticed that hourly and monthly rates have remained steady for the past 6 months, however costs have increased overall.
Instagram: The Best Online Dating Site

Instagram is chugging forward like a loaded freight train and stealing market share left and right. It has become popular among foodies, fashionistas, and just about everyone else. Now, people are finding love on the revolutionary photo-sharing service.
Blogging Tip: Guest Posts Can Damage Credibility

There are many things in life that work one way, but absolutely fail in another. For example, racing tires are perfect for the track, but will send you into a tree if used in the snow. When it comes to guest blog posts, they’re not always a good thing.
Don’t Judge a Twitter Account by its Followers

You wouldn’t want to judge a book by its cover, and judging a Twitter account by its followers is equally mindless. Believe it or not, even Twitter can be gamed.
Twitter Mistake: Not Checking Links Before Sharing

Of all the Twitter marketing mishaps I see on a regular basis, there’s one I’d like to share with you today. It can totally ruin a company’s reputation and can be avoided with a simple click of the mouse.