How to Market a Bank on Social Media? Our Experience Guiding Financial Institutions
The days of walking into banks and being approached by someone in a suit to setup an IRA, create a new savings account and all of the other old school tactics are out the door, and it’s interesting to see how banks and other financial institutions have been adopting social media with open arms over […]
Social Media Consultants vs Social Media Managers: What is the Real Difference?
The time has finally come and we had to drop a post around this topic which has sparked both questions and controversies over many years for a variety of reasons, though we’re here to put everything to rest once and for all. First and foremost, all social media folks are created equal and we have […]
Does a Social Media Expert Need to Know AI/Technology? Absolutely!
With social media being powered by AI today this topic is a no-brainer however many social media folks still try to hang onto the early days while not adapting to what’s happening now, and unfortunately they get left in the dust along with the companies they’re either working for or providing consulting to. From Instagram […]
Beverly Hills Social Media & PR Agencies: How to Choose?
The social media world has been changing drastically over time and as being OGs in Beverly Hills before the hype took off we thought it would be helpful to drop this post with tips on choosing the best social media and PR agencies versus outsiders trying to break into the market. Imagine being the most […]
3 Common Restaurant Social Media Marketing Fails/Mistakes + Fixing Them
Aside from all of the projects we’ve guided in the financial space, the legal world and all sorts of other initiatives, the food industry holds a special place in our hearts and because of that combined with our experience guiding restaurants we see a variety of common social media mistakes occurring on a regular basis, […]
Is it Worth Hiring a Social Media Consultant? Our Experience After Guiding Fortune 500s, Startups
After nearly 20 years in the social media world since the early days you can imagine how we get flooded with questions from clients and new companies reaching out for solutions around ways to improve their social media presence/ROI, and is hiring an outside social media professional/consultant really going to push the needle? The ultimate […]
Can Venture Capital Firms Use Social Media to Find Investment Opportunities?
We are living in a digital age where everyone is glued to their phones/devices on a regular basis, and those behaviors alone unlock big opportunities for venture capitalists, hedge funds and other investors that know how to harness the power of actionable data from social media. But what should you be looking at? Starting off […]
The Influx of Social Media Agencies: What’s Happening & Why?
The world is being flooded with “social media agencies” popping up everywhere and after being in the social media game since the early days and guiding the biggest companies for 20 years we thought it would be helpful to drop a blog on why there are so many social agencies now and the impact they’re […]
How to Evaluate/Hire a New Social Media Marketing Agency? Our Experience
We are living in a world of smoke and mirrors where people show certain things when the curtains open yet behind the scenes they’re absolutely clueless, attempting to exude an aura of success, and pulling everything from the book of snake oil tricks to get there. And looking at the social media marketing world, that […]
Common Instagram Marketing Challenges/Failures: How to Solve Them
The world is an interesting place today with tech changing rapidly and that has led to many internet marketing companies (social media agencies, SEO firms, etc.) getting left in the dust because they unfortunately didn’t keep up with the times and therefore don’t understand the world today, especially how AI plays a key role in […]