Social Media Research: Using Hashtags in Blog Titles | #brainchild

Being the marketing scientist that I am, a few months ago I decided to slap on my safety goggles and run a little experiment on integrating hashtags into the titles of articles. You may be wondering why the heck one would do that, and since it’s not currently being done on a wide scale you have a very valid point, but hopefully this article will change your mind.

Evian Roller Skating, Dancing Baby Commercial Goes Viral

Diaper-clad toddlers breakdancing in roller skates to funky tunes has earned Evian some serious exposure in the social media world, with their 2009 commercial titled “Evian Roller Babies” raking in over 15 million views and over 30,000 likes on YouTube.

Our Findings on How to Improve Klout Score

Created in 2007, Klout has become a leader in measuring influence on social channels, with a plethora of social media sites/services using Klout scores in some way or another. This popularity is good, though also bad.