Social Media Firms: How to Choose a Winner

If you’re on the hunt for a social media firm that has demonstrated the ability to achieve results, there are a few things you should know. Choosing a winner is no walk in the park, and a majority of firms simply lack the expertise to provide an all-inclusive social media campaign.

Social Media Expert Witness: 2 Key Characteristics

One of the newest legal phenomenons is social media entering the courtroom in the form of expert witnesses – this can be for a case on Internet defamation, quantifying costs associated with repairing a brand’s image after a PR mishap, or a variety of other reasons.

Social Media Marketing: Are You Setting Obtainable Goals?

Choreographing an effective social marketing campaign consists of three key elements: setting obtainable goals, engaging social network users, and tracking results. Unfortunately, it’s not often that I see realistic goals being set, or any goals at all for that matter.

Social Media Analytics: PostRank Kicks Major Butt

PostRank is a social media analytics service that uses a proprietary algorithm to track and rank social engagements (Tweets, Likes, etc.). I know it may sound somewhat fanatical, but I’m on the PostRank website at least an hour per day. It’s very helpful to track our (The Brainchild Group’s) social activity as well as client’s.