For all of you marketing managers or business owners out there, the time has come to do your part in helping to preserve the environment and an excellent first step is utilizing the internet. As opposed to costly and environmentally unfriendly print advertisements, internet promotion involves no printing, inks, manual distribution (increases carbon emissions due to driving), shipping, etc. Best of all, internet marketing is timeless and lasts far beyond any print ad or television commercial.

When you think of Bentley automobiles, how often do you think of them as a green, sustainable manufacturer? The answer from 99% of you visitors is probably: “what the heck?”

Many of you, like myself, have been constantly seeing commercials with a green background and the numbers 230 appear on the screen, then 8-11. The zero is an odd little power outlet face that turns from an “oh-no!” expression to a smiley face. Interesting, very interesting.

Now, to finally touch on myself, my interest in marketing was initially sparked over 10 years ago when PPC [pay per click] and other forms of online advertising were really starting to take hold. I owned an advertising network/website that generated hundreds, thousands, then tens of thousands of clicks monthly. The success of this venture confirmed some of my ideas and strategies, but also made me recognize how little I actually knew. From that point forward I’ve been on a progressive train of self-betterment.

If you’re an Internet marketer, or someone looking to promote their business, I highly suggest getting the Alexa Sparky add-on for Firefox. In the past I have always hated copy and pasting a website URL into to lookup a site’s rankings and I’m very fortunate to have come across this program.

Have you considered marketing your business and don’t know where to start? Do you have a high-end product or service, such as jewelry, exotic cars, investments, etc.? Looking to minimize costs and improve your return on investment? Well, if you answered yes to any of these questions, read on my friends…

Converting business practices to being green and eco-friendly is especially difficult for many businesses that are well-established, slightly more traditional, and stuck on their usual ways. This is a pattern, or shall I say mindset, that can be broken and a level of green zen [ohh I like that!] can be achieved by implementing one green change at a time. This article will hopefully encourage and enlighten businesses that are contemplating adhesion to green, eco-friendly practices. In some instances, such as this one, the grass is in fact greener on the other side.