Search Engine Optimization

In the past few years the magic of artificial intelligence has taken off though too often people believe in the smoke and mirrors (like a Houdini effect) and by using magic (AI today) everything will be solved with a wand, but that’s not the case.

Whether you’re a business based in Calabasas looking for SEO services or someone outside of the bubble looking to break into the Calabasas market, that requires a unique set of skills that not all people/agencies have, which sparked this blog post.

Being OG’s in the SEO game from guiding the biggest companies early on to creating algorithms that were later used by search engines, we know the SEO space inside and outside out and, because of that, we felt it was only right to share our thoughts on the world today, especially when it comes to those that doubt the power of ranking on top – which many times stems from either not being able to understand the future or having bad direction in the past.

Search engine optimization today is nothing like it was in the past and old school practitioners are being left in the dust because they don’t understand what’s next and/or haven’t devoted the time and energy to learn what’s on the horizon.

We recently noticed how YouTube is now integrating key Google Search elements into their algorithms/UI, especially related to the “People Also Ask” section, which we covered in a previous post and generating buzz/confusion around what exactly it is. Let’s explore more…

Many years ago Google made a smart move in acquiring YouTube and it’s interesting how the platforms are very different yet their algorithms have always been aligned/fused in many ways, and the most recent updates YouTube is testing are a perfect example.