Over the past few years CBD has taken the world by storm and it’s exciting to see how the trend has given birth to tons of startup companies (e.g. CBD-infused foods like gummies) as well as large retailers beginning to stock CBD products. But in a highly regulated and unknown space where you’ll have trouble with everything from merchants to roadblocks that prevent you from running ads, how do you compete? And that’s where search engine optimization (SEO) shines.
Search Engine Optimization
Search engine optimization is an ever-evolving game that requires SEO companies to stay ahead of the curve if they wish to deliver top notch results for clients, and at the same time strategies often differ when looking at small to mid-size companies versus global enterprises. Ultimately, what makes enterprise SEO so different than SEO for other types of businesses?
Our research indicates that Google has rolled out a major update to their search engine algorithm that affects not only organic ranking, but also map listings. We advise all businesses and SEO companies to check ranking immediately.
So you’re located in Los Angeles and want to hire an SEO consultant — welcome to the club! As obtaining high rankings in search engines becomes more important by the day, more and more companies are realizing the need to bring on an experienced SEO consultant to guide them in the right direction. However, over the years I’ve heard a ton of horror stories about SEO consultants that don’t help businesses, but actually hurt them. Don’t make that mistake.
There has been a lot of talk lately about how distributing press releases online may no longer be effective for SEO purposes, and that Google revised its Webmaster Guidelines to frown upon “links with optimized anchor text in articles or press releases distributed on other sites.” However, press releases are still good from an SEO perspective and I’ll tell you why.
When it comes to search engine optimization and online public relations, one of the best things you can have is organic mentions on various blogs. But how does one get to the point where they’re looked at as an authority and actually get cited?