I love entertaining, funny calls that remind me of the reasons I do what I do. And today, the CMO of an e-commerce company contacted me with a big problem, which he bluntly described as: “Our social media marketing sucks.” Ouch!
Understanding where you’ve been and where you’re headed is one of the most important things in life, and when it comes to social media marketing it’s imperative for companies to craft an innovative, representative Plan of Action before engagement begins.
In this world of technology-infused new age marketing goodness, there are the leaders of the pack — the innovators and trendsetters — and there are the followers. Unfortunately, when it comes to marketing tactics, many large corporations are behind the times.
Even though it’s Friday and should be a fun day, I’m unfortunately here as a carrier of bad news. With Yahoo! Inc’s recent layoffs, the company has decided to axe a few of their web properties including the popular social bookmarking website Delicious.
Tomorrow’s the big day! No, I’m not getting married, just excited about “Free Shipping Day” — another Internet phenomenon that will surely kick up sales for online retailers.
Ever since Yahoo announced letting 600 employees (4% of its work force) go, newspapers and websites are blowing the story out of proportion like it’s the end of the world. Think again.
I love being presented with complex, fun questions about marketing — I live for it. Today, a client inquired about Twitter marketing and when the best times to Tweet are, which is an excellent question that deserves a blog post of a response. So, here I am!
While indulging in a toasted sammy and some soup from Quiznos on this chilly day in Los Angeles, I noticed a sign by the front door with a talking toaster saying: FOLLOW ME. I first thought to where; are we going to toasted sandwich heaven? Then I glanced down to see the iconic Facebook and Twitter logos staring me down. A-ha!
Like a throwback to 1848, the California Gold Rush is back in action, but instead of extracting wealth from Mother Earth it’s being found in a new age marketing medium — social media.
When launching a Social Media Marketing (SMM) campaign it’s important to understand ROI, but first you must understand the medium’s inner workings. Fortunately, I’m here to help you with that.
We are living in interesting times where everything is rapidly changing around us whether it’s AI-powered kiosks at fast food restaurants to more consolidated restaurant
In the past few years the magic of artificial intelligence has taken off though too often people believe in the smoke and mirrors (like a
We are living in interesting times today especially when it comes to the legal space, and in recent years we’ve both seen and experienced a
Whether you’re a business based in Calabasas looking for SEO services or someone outside of the bubble looking to break into the Calabasas market, that
For 20 years we have guided the biggest companies in the world and delivered solutions to some of the most complex problems for a wide
We are living in a world where it appears everyone is an internet marketing expert today though what are the true signs of expertise and
We are living in a world of devices that are mainly powered by batteries and going back to the old school marketing days it’s interesting
So it happened again and we experienced another company (consulting client) take the hyperactive approach to social media marketing with the mindset of the more
The days of walking into banks and being approached by someone in a suit to setup an IRA, create a new savings account and all
The time has finally come and we had to drop a post around this topic which has sparked both questions and controversies over many years
