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In the past, if your vehicle was equipped with an air or hydraulic suspension setup, you were forced to invest in a costly Electronic Lowering Module (ELM) if you wanted to lower the ride height. These work, yes, but cost nearly $2,000 to perform a simple function — lower your car. The reality is, it doesn’t have to be this way.
In the wild world of social media anything can happen — stars are made, small businesses become global corporations, and brands fail. When engaging the public via social media marketing efforts, or maintaining one’s reputation on social channels, companies must put on their game face andplan for the best, but also the worst.
Plaintiffs involved in lawsuits against Toyota have changed their legal strategy to focus on brake override technology — or lack thereof. This is a major turning point for the automotive manufacturer and may, just may, prove negligence on their part.
Tonight, while looking at trending topics on social channels, I noticed people talking about Facebook shutting down. Some websites are going as far as quoting Mark Zuckerberg, though I truly believe the quotes are fabrications. Actually, I’m positive.
I have been working with WordPress for many years now — it’s my best friend — and whenever I’m setting up a blog for a client, or adjusting previously constructed blogs, there are 3 plugins that I pop in right away. They include the following:
It’s official! No, I’m not getting married, but — even better — Verizon is partnering with Apple to launch an iPhone on its network. (and the crowd cheers)
Being the branding and marketing fanatic that I am, I seem to always notice intricacies that a normal (sane) person would typically overlook. In this instance, it’s happens to be the Target logo revision.
More often than not, I’m presented with social media marketing projects that approach campaigns in an oxymoronic fashion — defying social media best practices on every level. It’s a tragic situation with a quite simple solution.
Verizon Wireless and Motorola have teamed up to deliver one kick butt tablet computer: the Xoom. Apple, Samsung, HP, and the other tablet manufacturers better put on their game face because the Motorola Xoom is here to play ball.
Whatchu know about Starbucks creating a new logo, Willis? Well it’s true! Starbucks has removed a majority of text from their cups in favor of an enlarged graphic (siren), which exudes an Apple-esque, web 2.0 feel.
After analyzing hundreds of the most critical/relevant cases related to social media behaviors where expert witnesses were called in to help, including large cases we’ve
Many times we operate in the shadows to solve complex problems related to brand reputation management issues for the biggest companies in the world while
Though the title of this blog eludes to the future it also ties back to the past especially when discovering what works and doesn’t work
We are living in a world that’s full of smoke and mirrors beginning with social media years ago and now with AI clouding everything, including
The number of companies that come to us and rely on our feedback to solve complex or even the simplest social media puzzles is surprising
Imagine jumping on an inflatable raft trying to ride down a river full of unknowns then hopefully land at your intended destination, which is like
It is always interesting how things change over time and going back 15+ years when we first established roots in Beverly Hills and launched revolutionary
We are living in a world that’s truly fueled by podcasts with many single episodes getting more views than conventional television shows, and whether starting
Aside from guiding exciting projects around the world we spend a lot of time analyzing marketing campaigns to understand what’s working and not, which has
We’ve recently guided a few projects in Miami and as foodies wanted to touch on the social media marketing recipes we see working best for