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In recent years, a large influx of German businesses are harnessing the power of social media marketing to break into markets in the United States with quite surprising results.
Today, Apple announced financial results for its first quarter, which ended on December 25, 2010. The company posted quite fruitful (pun intended) revenue amounting to a whopping $26.74 billion, and boasted record net quarterly profit of $6 billion. As one can see, the iPad and iPhone craze is not an illusion, it’s very tangible.
Ever since I became a Mac enthusiast (many years ago), my life has been an Apple-infused tech heaven. I have owned pretty much every product they’ve put out, and the Big A continues to impress me on a regular basis. Given my intimate connection with the brand, I was sad to hear that Steve Jobs will be taking another medical leave of absence.
Torq Speedlab, LLC announced is pleased to announce the launch of its online store that specializes in providing performance parts/accessories for GM/Chevrolet, Ford & Dodge Hemi vehicles.
A couple of months ago I was approached by the awesome folks at CBS to speak at Social: The New Media. At first I was a little hesitant, but as my past started to flash before my eyes I knew it had to be done.
Sheldon Yellen, the CEO of BELFOR, the world’s largest disaster restoration company, has gone undercover…Undercover Boss that is.
In recent years, customer service has floated towards social channels and instead of taking to the phone lines, or good ole’ snail mail, customers jump online to receive answers to questions, or voice their opinions. Businesses around the world need to respond by adapting new age customer service strategies.
Following up to an article I wrote on January 7th titled Verizon iPhone: When Dreams Become Reality, Verizon held a press conference in New York City today and officially tied the knot…The glorious iPhone will be available to Verizon customers at the beginning of February.
Navigating the world of new age marketing while tugging a multi-million (or billion) dollar brand is a difficult task that requires a special blend of expertise. The ever-changing atmosphere presents many challenges which, sad to say, cripple brands on a regular basis. Fortunately, as with any problem, there’s a solution.
Ever since Mr. Peanut broke out of his shell and gained a voice, Planters has been working with TBWA to concoct some pretty sweet (and ingenious) commercials. Mr. Peanut is no longer a static image on a can of nuts, he’s been brought to life. From a marketing standpoint, this is one of the smartest things Planters could have done.
Over the years we have guided companies through a wide range of roadblocks and successes ranging from consulting on hiring and expanding to solving internal
Without going off on too much of a tangent in this post, the goal is to hit on a topic that hopefully adds value to
We are living in a world where podcasts are truly dominating ranging from people stuck in traffic listening to Joe Rogan to all sorts of
Having been in the social media game since the early days we’re all about using social media to connect with like-minded people and build communities
We are always on a mission to explore the future and understand what’s happening in the moment, and in the past couple years The Brainchild
We have covered this topic in the past and have to bring it to the surface again because it’s a persistent problem that needs to
Over the past 20 years we’ve guided a wide range of food product companies and restaurants ranging from startups to global food brands/investors and all
Whether looking at a personal brand for a celebrity (actor, musician, etc.) or solving brand reputation problems for the biggest companies with locations/roots in Los
What first began in Beverly Hills during the early days of internet marketing over 20 years ago eventually led to The Brainchild Group relocating to
There are times in life when the biggest companies in the world run into critical issues and need solutions right away, and this blog post