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This year, unlike others, an unprecedented amount of social gurus will be Tweeting like animals during holiday parties. Technology has a firm grasp on the holiday season and shows no sign of letting up. Is this bad? Will friends, family and co-workers forgive you?
If you want your holiday party to be remembered for many years to come, I suggest doing something out of the ordinary. Something succulent, infrequent and amazing. Ladies and gentleman, I present to you the standing rib roast.
Like a journey to a distant land full of unknowns, launching a social media marketing campaign with no prior experience is a daunting — yet exciting — task. Yes, the campaign may be extremely successful, but there’s also a good chance it will fail miserably.
After creating hundreds of Facebook “fan pages” for clients, today — like a cold slap in the face — I realized that The Brainchild Group should have its own page. Novel idea, ey?
Imagine quietly, calmly running a paint brush across a canvas while you create a masterful work of art that will be seen by millions of people. Well, this is exactly what you’re doing when you craft meta titles for a website.
There’s nothing better in life than whipping out a fresh pad of Post-it Notes and gliding a pen across their smooth, absorbent, sexy surface. I have to breakdown and admit it: I love Post-it Notes.
I love entertaining, funny calls that remind me of the reasons I do what I do. And today, the CMO of an e-commerce company contacted me with a big problem, which he bluntly described as: “Our social media marketing sucks.” Ouch!
Understanding where you’ve been and where you’re headed is one of the most important things in life, and when it comes to social media marketing it’s imperative for companies to craft an innovative, representative Plan of Action before engagement begins.
In this world of technology-infused new age marketing goodness, there are the leaders of the pack — the innovators and trendsetters — and there are the followers. Unfortunately, when it comes to marketing tactics, many large corporations are behind the times.
Even though it’s Friday and should be a fun day, I’m unfortunately here as a carrier of bad news. With Yahoo! Inc’s recent layoffs, the company has decided to axe a few of their web properties including the popular social bookmarking website Delicious.
Over the years we have guided companies through a wide range of roadblocks and successes ranging from consulting on hiring and expanding to solving internal
Without going off on too much of a tangent in this post, the goal is to hit on a topic that hopefully adds value to
We are living in a world where podcasts are truly dominating ranging from people stuck in traffic listening to Joe Rogan to all sorts of
Having been in the social media game since the early days we’re all about using social media to connect with like-minded people and build communities
We are always on a mission to explore the future and understand what’s happening in the moment, and in the past couple years The Brainchild
We have covered this topic in the past and have to bring it to the surface again because it’s a persistent problem that needs to
Over the past 20 years we’ve guided a wide range of food product companies and restaurants ranging from startups to global food brands/investors and all
Whether looking at a personal brand for a celebrity (actor, musician, etc.) or solving brand reputation problems for the biggest companies with locations/roots in Los
What first began in Beverly Hills during the early days of internet marketing over 20 years ago eventually led to The Brainchild Group relocating to
There are times in life when the biggest companies in the world run into critical issues and need solutions right away, and this blog post