Is Posting on Social Media Too Much Bad? Yes, Here’s Why
Social media has evolved since the early days from a place to connect with others that have mutual interests yet nowadays it’s a melting pot of people/opportunities along with a bunch of companies trying to game them via social media. But not all tactics produce the best results, and many can actually hurt your brand […]
3 Biggest Social Media Marketing Failures in 2024: We’re Spilling the Beans
For nearly 20 years we have guided the biggest companies in the world on social media initiatives ranging from launching global campaigns to being expert witnesses in complex legal cases involving social media, and we thought it would be helpful to drop this post around the common failures we see in small to mid-sized companies […]
Google Starts Indexing Instagram Content, Appears in Images/Shorts/Video Results
The times are changing and it’s exciting to see how Meta and Google are back on the same team sharing data/insights in a variety of ways, including Google search results now fusing Instagram content. This is impactful for a variety of reasons and touches on the basics of what we know now that will eventually […]
Agile/Scrum Approaches vs Parkinson’s Law: Identifying + Fixing Failures
Going back hundreds if not thousands of years, processes have been flawed and because of that innovations were made ranging from the Industrial Revolution to the AI/tech world today – and continuing to listen, learn then adapt is absolutely critical to push humanity forward. Thinking back to the old days and one of the best […]
Digital Marketing Consulting Services: The Basics in a Nutshell
Similar to ET trying to phone home in the early days, companies nowadays ranging from funded startups to Fortune 500s come to us for help when facing complex situations and those projects = some of the most fun we’ve had. From discovering issues that can cost a company $250M to looking at data where a […]
Transforming the Corporate Mindset: Modernizing Outdated Companies/Processes
For nearly 20 years we have guided companies around the world on everything from marketing strategies to solving complex problems, and one of the issues we sometimes come across is old school legacy companies that have been slow to adapt and need a path to transform their mindset/approach. Going back in time, Einstein truly said […]