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When you think of Bentley automobiles, how often do you think of them as a green, sustainable manufacturer? The answer from 99% of you visitors is probably: “what the heck?” Well, the times are changing and Bentley, one of the most prestigious auto manufacturers in the world, is doing its part to help preserve the environment. The new line of Bentley Continentals are 85% recyclable, for a recovery rate of 95%.
Many of you, like myself, have been constantly seeing commercials with a green background and the numbers 230 appear on the screen, then 8-11. The zero is an odd little power outlet face that turns from an “oh-no!” expression to a smiley face. Interesting, very interesting. After doing a little research, I read the advertisements are for the new Chevy Volt (General Motors) electric car coined the “Volt.” A very appropriate name if you ask me.
Now, to finally touch on myself, my interest in marketing was initially sparked over 10 years ago when PPC [pay per click] and other forms of online advertising were really starting to take hold. I owned an advertising network/website that generated hundreds, thousands, then tens of thousands of clicks monthly. The success of this venture confirmed some of my ideas and strategies, but also made me recognize how little I actually knew. From that point forward I’ve been on a progressive train of self-betterment.
If you’re an Internet marketer, or someone looking to promote their business, I highly suggest getting the Alexa Sparky add-on for Firefox. In the past I have always hated copy and pasting a website URL into Alexa.com to lookup a site’s rankings and I’m very fortunate to have come across this program.
Marketing to the high-end, luxury crowd is difficult and, to be quite honest, typically very unconventional. The old, cheap, environmentally unfriendly flyers and ineffective email campaigns you’re used to need to be tossed out the window — simply said. Focus on thoughtful, unique, and sometimes more costly forms of marketing and networking, which will ultimately pay off in the long run. Buy a client or potential client a gift basket, offer a free sample of your product or service, invite a prospect to lunch or dinner, etc.
Have you been spending too much on pay-per-click ads, costly print ads, or online campaigns that produce little to no results and seem to be targeted towards the moon? Well, forums may be your blessing in disguise. Why forums? Well, forums allow you to contact your target market with 90-100% accuracy, which is extremely hard to do with most forms of advertising. Additionally, forums are relatively inexpensive to sponsor in comparison to print, television, and pay-per-click campaigns.
I’ve spent the past 2 months analyzing Google’s algorithms and have received excellent results from testing SEO on one of my own sites. We typically receive maybe 100-150 unique visitors per day and have never really focused on SEO or marketing for our own company. Recently I began testing keywords, Backlinks, and various social networking sites. Luckily, to my surprise, I’ve received amazing results.
Converting business practices to being green and eco-friendly is especially difficult for many businesses that are well-established, slightly more traditional, and stuck on their usual ways. This is a pattern, or shall I say mindset, that can be broken and a level of green zen [ohh I like that!] can be achieved by implementing one green change at a time. This article will hopefully encourage and enlighten businesses that are contemplating adhesion to green, eco-friendly practices. In some instances, such as this one, the grass is in fact greener on the other side.
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