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Toyota has created a garden of 18-foot-high plastic flowers in Manhattan’s Flatiron Plaza to celebrate the launch of the third-generation Prius. The flowers act as a technology and communications hub for each passerby — such a cool concept. The surreal, almost Disney-like flowers sport solar panels behind their pedals and at the base of the stems…
With fossil fuels quickly diminishing, and our reliance on foreign fuels, not-so-ideal nuclear plants, and a host of other environmentally unfriendly sources, something has to be done to fix the problem. And, I’m happy to say, the United States is truly stepping up to the plate. According to a report released by the U.S. Department of Energy, in 2008 the U.S. was home to the largest spike in wind power development throughout the globe, with wind capacity increasing a whopping 60%.
Another nice day here in Los Angeles and I decided to take a hike at Kenneth Hahn State Park. And, I’m sooooo happy I did! When I was a kid, I’m talking about 7-10 years old, I used to always visit Kenneth Hahn with the YMCA. It’s tucked away in the hills in Baldwin Park and offers all sorts of cool, green features including miles of hiking trails, 2 lakes that are home to many types of birds, a Japanese garden and much more!
For all of you marketing managers or business owners out there, the time has come to do your part in helping to preserve the environment and an excellent first step is utilizing the internet. As opposed to costly and environmentally unfriendly print advertisements, internet promotion involves no printing, inks, manual distribution (increases carbon emissions due to driving), shipping, etc. Best of all, internet marketing is timeless and lasts far beyond any print ad or television commercial.
When you think of Bentley automobiles, how often do you think of them as a green, sustainable manufacturer? The answer from 99% of you visitors is probably: “what the heck?” Well, the times are changing and Bentley, one of the most prestigious auto manufacturers in the world, is doing its part to help preserve the environment. The new line of Bentley Continentals are 85% recyclable, for a recovery rate of 95%.
Many of you, like myself, have been constantly seeing commercials with a green background and the numbers 230 appear on the screen, then 8-11. The zero is an odd little power outlet face that turns from an “oh-no!” expression to a smiley face. Interesting, very interesting. After doing a little research, I read the advertisements are for the new Chevy Volt (General Motors) electric car coined the “Volt.” A very appropriate name if you ask me.
Now, to finally touch on myself, my interest in marketing was initially sparked over 10 years ago when PPC [pay per click] and other forms of online advertising were really starting to take hold. I owned an advertising network/website that generated hundreds, thousands, then tens of thousands of clicks monthly. The success of this venture confirmed some of my ideas and strategies, but also made me recognize how little I actually knew. From that point forward I’ve been on a progressive train of self-betterment.
If you’re an Internet marketer, or someone looking to promote their business, I highly suggest getting the Alexa Sparky add-on for Firefox. In the past I have always hated copy and pasting a website URL into Alexa.com to lookup a site’s rankings and I’m very fortunate to have come across this program.
Marketing to the high-end, luxury crowd is difficult and, to be quite honest, typically very unconventional. The old, cheap, environmentally unfriendly flyers and ineffective email campaigns you’re used to need to be tossed out the window — simply said. Focus on thoughtful, unique, and sometimes more costly forms of marketing and networking, which will ultimately pay off in the long run. Buy a client or potential client a gift basket, offer a free sample of your product or service, invite a prospect to lunch or dinner, etc.
Have you been spending too much on pay-per-click ads, costly print ads, or online campaigns that produce little to no results and seem to be targeted towards the moon? Well, forums may be your blessing in disguise. Why forums? Well, forums allow you to contact your target market with 90-100% accuracy, which is extremely hard to do with most forms of advertising. Additionally, forums are relatively inexpensive to sponsor in comparison to print, television, and pay-per-click campaigns.
The social media world has been changing drastically over time and as being OGs in Beverly Hills before the hype took off we thought it
Aside from all of the projects we’ve guided in the financial space, the legal world and all sorts of other initiatives, the food industry holds
After nearly 20 years in the social media world since the early days you can imagine how we get flooded with questions from clients and
We are living in a digital age where everyone is glued to their phones/devices on a regular basis, and those behaviors alone unlock big opportunities
Being OG’s in the SEO game from guiding the biggest companies early on to creating algorithms that were later used by search engines, we know
Search engine optimization today is nothing like it was in the past and old school practitioners are being left in the dust because they don’t
The world is being flooded with “social media agencies” popping up everywhere and after being in the social media game since the early days and
We are living in a world of smoke and mirrors where people show certain things when the curtains open yet behind the scenes they’re absolutely
We recently noticed how YouTube is now integrating key Google Search elements into their algorithms/UI, especially related to the “People Also Ask” section, which we
Many years ago Google made a smart move in acquiring YouTube and it’s interesting how the platforms are very different yet their algorithms have always