
Social Media as a Sales Tool: No Bueno
If I had a penny for every time I saw people treat social media as a sales tool I would be a very wealthy man relaxing somewhere on a tropical beach while sipping on a mixed drink. However, that’s not the case.
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If I had a penny for every time I saw people treat social media as a sales tool I would be a very wealthy man relaxing somewhere on a tropical beach while sipping on a mixed drink. However, that’s not the case.

In a move that not even my telephone psychic could have predicted, Forbes has decided to sell a majority stake in Forbes Media to a group of international investors with the goal of accelerating growth and becoming a global leader.

The sun is finally shining on California again and we can safely say the recession is behind us. In June, that state’s unemployment rate dipped to 7.4 percent and all of the jobs lost during the recession have been restored.

The Los Angeles region is the nation’s fourth largest economy among states, according to new findings from the Center for Continuing Study of the California Economy, so it should be no surprise to hear that there’s a huge demand for internet marketing consultants in the Los Angeles area.

There has been a lot of talk lately about how distributing press releases online may no longer be effective for SEO purposes, and that Google revised its Webmaster Guidelines to frown upon “links with optimized anchor text in articles or press releases distributed on other sites.” However, press releases are still good from an SEO perspective and I’ll tell you why.

There comes a time during our wild entrepreneurial adventures when we hit roadblocks and get rejected in one way or another, but you must not view rejection as a negative. Being rejected is what made me successful.

The days of relying on catchy headlines to catapult press releases into PR heaven are unfortunately over, and today it’s important to find a balance between creating a keyword-rich headline and one that’s also compelling.

As a big foodie and social media enthusiast, it’s exciting to see how restaurants are using social media for marketing purposes more than ever before. However, there’s one piece of the social puzzle that tends to go missing: Having an effective, targeted content strategy.

We are pleased to announce that the founder of The Brainchild Group, Aaron Schoenberger, was quoted in an article published on the AOL Real Estate website.

We are pleased to announce that Aaron Schoenberger, founder of The Brainchild Group, was mentioned in an article on Zillow’s real estate blog.

After analyzing hundreds of the most critical/relevant cases related to social media behaviors where expert witnesses were called in to help, including large cases we’ve

Many times we operate in the shadows to solve complex problems related to brand reputation management issues for the biggest companies in the world while

Though the title of this blog eludes to the future it also ties back to the past especially when discovering what works and doesn’t work

We are living in a world that’s full of smoke and mirrors beginning with social media years ago and now with AI clouding everything, including

The number of companies that come to us and rely on our feedback to solve complex or even the simplest social media puzzles is surprising

Imagine jumping on an inflatable raft trying to ride down a river full of unknowns then hopefully land at your intended destination, which is like

It is always interesting how things change over time and going back 15+ years when we first established roots in Beverly Hills and launched revolutionary

We are living in a world that’s truly fueled by podcasts with many single episodes getting more views than conventional television shows, and whether starting

Aside from guiding exciting projects around the world we spend a lot of time analyzing marketing campaigns to understand what’s working and not, which has

We’ve recently guided a few projects in Miami and as foodies wanted to touch on the social media marketing recipes we see working best for