With social media being hotter than Pompeii on a bad day and shows like House of Lies (love it!) glorifying consultants, it should be no surprise to hear that people throughout the world are looking to break into the social media consulting world.
I have always been a car fanatic and worked in the automotive aftermarket industry for many years, which has provided me with a ton of knowledge ranging from marketing automotive companies to fully understanding target markets. And I must admit, I’m always amazed how car dealerships fail to utilize the absolute best marketing tool that’s literally at their fingertips: cars themselves.
Social media marketing is an animal in itself and when marketing certain types of businesses via social channels, such as restaurant chains, there’s an extra layer of complexity.
In another push to break away from its roots and tap into younger markets, Southern Comfort released a funky, karate-infused commercial a few months ago, which is creating quite a buzz in more ways than one.
Governor Andrew Cuomo’s initiative to transform State University of New York (SUNY) campuses and other university communities across the state into tax-free communities for new and expanding businesses is an ingenious, forward-thinking move that will prove to be an enormous success.
Large companies from around the world spend millions of dollars on market research on a regular basis, and I’m always amazed how they totally ignore valuable data that’s literally at their fingertips. This article will highlight one of the most epic marketing failures I see on a regular basis with the intention of getting large organizations to change their disturbing ways while also helping smaller companies stay on the right track.
Geico’s wildly successful Hump Day commercial has a sequel! The new commercial is titled “Movie Day” and features a popcorn-eating camel and his good friends, including Mike.
After watching Virgin America’s new pre-flight safety video, which was being shown on flights in November, I’m amazed that a new company would take such a bold — yet ingenious — move to boost publicity and appeal to a younger, hipper crowd.
Founder of The Brainchild Group, Aaron Schoenberger, wrote an article in 2010 about museums using social media for marketing purposes, and two students from Laurea University of Applied Sciences in Finland used his model to create a study on marketing the Finnish Aviation Museum via social channels.
When it comes to search engine optimization and online public relations, one of the best things you can have is organic mentions on various blogs. But how does one get to the point where they’re looked at as an authority and actually get cited?
Many years ago Google made a smart move in acquiring YouTube and it’s interesting how the platforms are very different yet their algorithms have always
The world is an interesting place today with tech changing rapidly and that has led to many internet marketing companies (social media agencies, SEO firms,
We were fortunate to be in the right place at the right time in the early days and it has been an exciting journey guiding
Similar to the financial industry, the world of Search Engine Optimization (SEO) is an interesting animal with algorithm fluctuations occurring regularly like the stock market
This is a blog post we had to drop because companies are being gamed by space cadets in the social media marketing world that just
After nearly 20 years guiding the biggest companies in the world and their internal teams along with third parties like outside social media agencies we
Social media marketing and SEO for hotels throughout the world is very competitive, especially in trending locations like Miami, and this post touches on some
The world is a wild place today though many things are still predictable, including how to boost ranking in Google’s search results for hotels using
As a social media agency and consulting firm that launched nearly 20 years ago and has guided guided top companies throughout the world in a
For nearly 20 years since the early days of social media marketing we have guided the biggest companies in the world, though today things have
