
Social Media as a Sales Tool: No Bueno
If I had a penny for every time I saw people treat social media as a sales tool I would be a very wealthy man relaxing somewhere on a tropical beach while sipping on a mixed drink. However, that’s not the case.
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If I had a penny for every time I saw people treat social media as a sales tool I would be a very wealthy man relaxing somewhere on a tropical beach while sipping on a mixed drink. However, that’s not the case.

In a move that not even my telephone psychic could have predicted, Forbes has decided to sell a majority stake in Forbes Media to a group of international investors with the goal of accelerating growth and becoming a global leader.

The sun is finally shining on California again and we can safely say the recession is behind us. In June, that state’s unemployment rate dipped to 7.4 percent and all of the jobs lost during the recession have been restored.

The Los Angeles region is the nation’s fourth largest economy among states, according to new findings from the Center for Continuing Study of the California Economy, so it should be no surprise to hear that there’s a huge demand for internet marketing consultants in the Los Angeles area.

There has been a lot of talk lately about how distributing press releases online may no longer be effective for SEO purposes, and that Google revised its Webmaster Guidelines to frown upon “links with optimized anchor text in articles or press releases distributed on other sites.” However, press releases are still good from an SEO perspective and I’ll tell you why.

There comes a time during our wild entrepreneurial adventures when we hit roadblocks and get rejected in one way or another, but you must not view rejection as a negative. Being rejected is what made me successful.

The days of relying on catchy headlines to catapult press releases into PR heaven are unfortunately over, and today it’s important to find a balance between creating a keyword-rich headline and one that’s also compelling.

As a big foodie and social media enthusiast, it’s exciting to see how restaurants are using social media for marketing purposes more than ever before. However, there’s one piece of the social puzzle that tends to go missing: Having an effective, targeted content strategy.

We are pleased to announce that the founder of The Brainchild Group, Aaron Schoenberger, was quoted in an article published on the AOL Real Estate website.

We are pleased to announce that Aaron Schoenberger, founder of The Brainchild Group, was mentioned in an article on Zillow’s real estate blog.

We are living in a world where it appears everyone is an internet marketing expert today though what are the true signs of expertise and

We are living in a world of devices that are mainly powered by batteries and going back to the old school marketing days it’s interesting

So it happened again and we experienced another company (consulting client) take the hyperactive approach to social media marketing with the mindset of the more

The days of walking into banks and being approached by someone in a suit to setup an IRA, create a new savings account and all

The time has finally come and we had to drop a post around this topic which has sparked both questions and controversies over many years

With social media being powered by AI today this topic is a no-brainer however many social media folks still try to hang onto the early

The social media world has been changing drastically over time and as being OGs in Beverly Hills before the hype took off we thought it

Aside from all of the projects we’ve guided in the financial space, the legal world and all sorts of other initiatives, the food industry holds

After nearly 20 years in the social media world since the early days you can imagine how we get flooded with questions from clients and

We are living in a digital age where everyone is glued to their phones/devices on a regular basis, and those behaviors alone unlock big opportunities