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An integral aspect of any social media campaign is the use of Twitter in all its glory, including a strategic approach to hashtags that maximizes exposure while maintaining a positive reputation.
There are three things I enjoy at every Super Bowl gathering: the game, the food, and the commercials. And when it comes to food, I found a very interesting statistic that scores a major touchdown for vegetables.
Making insurance a cool thing is like getting kids to love their vegetables — it doesn’t seem possible. Despite an uncool product, Geico continues to thrive.
Coffee-mate has launched an ingenious Facebook campaign titled “Free Flavor Friday” that offered 100,000 coupons for a free bottle of coffee’s best friend (Coffee-mate). To redeem the coupons all Facebook users had to do was “Like” Coffee-mate’s fan page.
In this day and age, people have an overwhelming want for current, up-to-date information that is, often times, shared with mobile phones. Due to such, mobile devices have become a social media marketer’s best friend.
Aaron Schoenberger, Founder of The Brainchild Group, expands his social media training to new heights by offering consulting/training to corporations throughout the world.
Social media marketing is a tough cookie that requires in-depth knowledge of the medium, including best practices, to achieve maximum results. And, when it comes to business-to-business marketing, things become far more complex.
Why can’t we all come together, put our phone service providers aside, and sing kumbaya by the campfire? The new iPhone 4 commercial paves the way for just that.
I have to admit that I’m not a big shopaholic and buy shoes every so often. However, when I do think of snagging a pair of kicks, Zappos is my one-stop-shop. Why? Let me tell you…
As many of you have heard, Taco Bell is in a spicy legal debate over its taco meat filling, and false allegations are spreading throughout the Internet like wild fires. Instead of ignoring the issue or coming up with an outlandish excuse, Taco Bell has taken an offense, fact-infused approach.
After analyzing hundreds of the most critical/relevant cases related to social media behaviors where expert witnesses were called in to help, including large cases we’ve
Many times we operate in the shadows to solve complex problems related to brand reputation management issues for the biggest companies in the world while
Though the title of this blog eludes to the future it also ties back to the past especially when discovering what works and doesn’t work
We are living in a world that’s full of smoke and mirrors beginning with social media years ago and now with AI clouding everything, including
The number of companies that come to us and rely on our feedback to solve complex or even the simplest social media puzzles is surprising
Imagine jumping on an inflatable raft trying to ride down a river full of unknowns then hopefully land at your intended destination, which is like
It is always interesting how things change over time and going back 15+ years when we first established roots in Beverly Hills and launched revolutionary
We are living in a world that’s truly fueled by podcasts with many single episodes getting more views than conventional television shows, and whether starting
Aside from guiding exciting projects around the world we spend a lot of time analyzing marketing campaigns to understand what’s working and not, which has
We’ve recently guided a few projects in Miami and as foodies wanted to touch on the social media marketing recipes we see working best for