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An integral aspect of any social media campaign is the use of Twitter in all its glory, including a strategic approach to hashtags that maximizes exposure while maintaining a positive reputation.
There are three things I enjoy at every Super Bowl gathering: the game, the food, and the commercials. And when it comes to food, I found a very interesting statistic that scores a major touchdown for vegetables.
Making insurance a cool thing is like getting kids to love their vegetables — it doesn’t seem possible. Despite an uncool product, Geico continues to thrive.
Coffee-mate has launched an ingenious Facebook campaign titled “Free Flavor Friday” that offered 100,000 coupons for a free bottle of coffee’s best friend (Coffee-mate). To redeem the coupons all Facebook users had to do was “Like” Coffee-mate’s fan page.
In this day and age, people have an overwhelming want for current, up-to-date information that is, often times, shared with mobile phones. Due to such, mobile devices have become a social media marketer’s best friend.
Aaron Schoenberger, Founder of The Brainchild Group, expands his social media training to new heights by offering consulting/training to corporations throughout the world.
Social media marketing is a tough cookie that requires in-depth knowledge of the medium, including best practices, to achieve maximum results. And, when it comes to business-to-business marketing, things become far more complex.
Why can’t we all come together, put our phone service providers aside, and sing kumbaya by the campfire? The new iPhone 4 commercial paves the way for just that.
I have to admit that I’m not a big shopaholic and buy shoes every so often. However, when I do think of snagging a pair of kicks, Zappos is my one-stop-shop. Why? Let me tell you…
As many of you have heard, Taco Bell is in a spicy legal debate over its taco meat filling, and false allegations are spreading throughout the Internet like wild fires. Instead of ignoring the issue or coming up with an outlandish excuse, Taco Bell has taken an offense, fact-infused approach.
Being OG’s in the SEO game from guiding the biggest companies early on to creating algorithms that were later used by search engines, we know
Search engine optimization today is nothing like it was in the past and old school practitioners are being left in the dust because they don’t
The world is being flooded with “social media agencies” popping up everywhere and after being in the social media game since the early days and
We are living in a world of smoke and mirrors where people show certain things when the curtains open yet behind the scenes they’re absolutely
We recently noticed how YouTube is now integrating key Google Search elements into their algorithms/UI, especially related to the “People Also Ask” section, which we
Many years ago Google made a smart move in acquiring YouTube and it’s interesting how the platforms are very different yet their algorithms have always
The world is an interesting place today with tech changing rapidly and that has led to many internet marketing companies (social media agencies, SEO firms,
We were fortunate to be in the right place at the right time in the early days and it has been an exciting journey guiding
Similar to the financial industry, the world of Search Engine Optimization (SEO) is an interesting animal with algorithm fluctuations occurring regularly like the stock market
This is a blog post we had to drop because companies are being gamed by space cadets in the social media marketing world that just