Restaurant Social Media: Excellent Hype, Does Food Deliver?
One of the most interesting aspects of restaurant social media marketing is finding out whether the food matches the hype…or not. This article touches on ways to improve transparency and promote a more personal, honest relationship with guests.
Social Media & Jackie Chan: A Striking Similarity
Aside from kicking major butt, Jackie Chan and social media are connected in another, more profound way. Ladies and gentleman, it’s time to take this article back to the ’90s.
Lack of Social Media Marketing Can Actually Hurt Brands
Companies are warming up to marketing via social channels, but many are still hesitant, which is unfortunate. I can understand their reservations, however this is a “snooze you lose” sorta situation.
10 Kick Butt Tips for Launching a New WordPress Blog
This article by Aaron Schoenberger provides 10 tips for launching a new WordPress blog, making initial adjustments, the best plugins, and SEO suggestions.
First Step to Any Social Media Campaign: New Email Address
Before launching social media marketing campaigns for clients, one of the first questions we’re often asked is: What’s the first step? Funny enough, the first step has nothing to do with social media and is quite simple, yet crucial.
Social Media as a Relationship Builder, Not a Sales Tool
As a marketing consultant, I work with social media on a regular basis, 7+ hours per day, and quite often clients are dead-set on squeezing the most money out of social media campaigns. This is a totally backwards way of thinking, and I’ll tell you why.
Restaurant Chains Dish Up Social Media in 2011
Restaurant chains have become hip to new age marketing trends and many are dishing up amazing food combined with one heck of a social media experience. In 2011 and beyond, restaurant chains will find social media marketing more important than ever. Say goodbye to boring television commercials, print ads, and annoying direct mail marketing; social media is here to stay.
Chevrolet Social Media Marketing: Post-Super Bowl Campaign
Of all the awesome Super Bowl commercials that have people ranting and raving, Chevrolet is one of the only brands that is getting hip to the times and maximizing exposure with social media channels.
Epic Blog Failure: The Cease & Desist Maneuver
Writing an informative, catchy blog entry is no walk in the park, and many bloggers commit a digital crime by abandoning posts one they’re published.
Twitter Marketing w/ #Hashtags: Going Buck Wild?
An integral aspect of any social media campaign is the use of Twitter in all its glory, including a strategic approach to hashtags that maximizes exposure while maintaining a positive reputation.