Corporate Social Media: Leaders of the Pack Become Followers
In this world of technology-infused new age marketing goodness, there are the leaders of the pack — the innovators and trendsetters — and there are the followers. Unfortunately, when it comes to marketing tactics, many large corporations are behind the times.
Twitter Marketing: Tweeting at Busiest Time Helpful or Harmful?
I love being presented with complex, fun questions about marketing — I live for it. Today, a client inquired about Twitter marketing and when the best times to Tweet are, which is an excellent question that deserves a blog post of a response. So, here I am!
Quiznos Social Media Marketing: Follow The Talking Toaster!
While indulging in a toasted sammy and some soup from Quiznos on this chilly day in Los Angeles, I noticed a sign by the front door with a talking toaster saying: FOLLOW ME. I first thought to where; are we going to toasted sandwich heaven? Then I glanced down to see the iconic Facebook and Twitter logos staring me down. A-ha!
San Francisco Social Media Marketing: The Digital Gold Rush
Like a throwback to 1848, the California Gold Rush is back in action, but instead of extracting wealth from Mother Earth it’s being found in a new age marketing medium — social media.
Monetizing Social Media: Knowing When You Hit The Jackpot
When launching a Social Media Marketing (SMM) campaign it’s important to understand ROI, but first you must understand the medium’s inner workings. Fortunately, I’m here to help you with that.
Small Businesses Need Social Media Like I Need BBQ
As many of you already know, I’m a BBQ aficionado. Though it may sound odd to some, or display the fact that I’m a workaholic, my idea of a fun day is sparking up the smoker and cooking loads of food while I relax outside and work on my laptop. The point is: The intimate feelings I have for BBQ are the same feelings small business owners should have for Social Media Marketing (SMM).
Twitter Marketing: Brands Failing to Follow Back is a Crime
I just got off the phone with a new client that had contacted us a few weeks ago, and while researching their past Social Media Marketing efforts I pinpointed a major flaw, which I thought I’d share with everyone.
3 Reasons Why Parents Should Encourage Social Media Use
Every now and then a news article appears, shows its ugly little face, and attempts to portray social websites as an evil, unsafe thing for children. My response? Boo! You suck!
Groupon & LivingSocial: Old School Concept, New Body
Now that Social Media is the life of the party, everyone is flocking to social channels like white on rice. Friendships are born and maintained online, marketers are doing the digital dance, and retailers are dropping cheesy in-store displays and conventional marketing efforts in favor of brand-exposure-inducing group sales.
Social Media Marketing Companies: SEO is Your Friend
When it comes to Social Media Marketing (SMM) and squeezing the most out of marketing efforts, you absolutely can’t forget Search Engine Optimization (SEO). It’s imperative for Social Media Marketing companies/consultants throughout the world to gain a basic understanding of SEO best practices and integrate such into social campaigns. A social marketing campaign with no SEO is like a bike with no wheels, a website with no hosting, or an amazing meal with no fork/chopsticks.