Geico’s most recent commercial features a caveman-ish dude crawling from under a rock to see the light of day. When he emerges, a glorious billboard stating that “15 minutes could save you 15%” is staring him down. The amazes news inspires him to have Rick check it out, at which point a rock in the foreground begins to move. Such an ingenious yet simple commercial.
As a marketing consultant, I work with social media on a regular basis, 7+ hours per day, and quite often clients are dead-set on squeezing the most money out of social media campaigns. This is a totally backwards way of thinking, and I’ll tell you why.
This is a photo from the Topanga Canyon lookout, and shows the sun setting over Calabasas. I used a Nikon D90 and set the shutter speed to 2 seconds, which is why the tail lights of cars look like red streaks.
Restaurant chains have become hip to new age marketing trends and many are dishing up amazing food combined with one heck of a social media experience. In 2011 and beyond, restaurant chains will find social media marketing more important than ever. Say goodbye to boring television commercials, print ads, and annoying direct mail marketing; social media is here to stay.
Of all the awesome Super Bowl commercials that have people ranting and raving, Chevrolet is one of the only brands that is getting hip to the times and maximizing exposure with social media channels.
Writing an informative, catchy blog entry is no walk in the park, and many bloggers commit a digital crime by abandoning posts one they’re published.
“Imported from Detroit,” the new Chrysler 200 has arrived with an unexpected passenger: good ole’ Eminem. The brand has changed in many ways, and they’re here to show you their past as well as their future.
An integral aspect of any social media campaign is the use of Twitter in all its glory, including a strategic approach to hashtags that maximizes exposure while maintaining a positive reputation.
There are three things I enjoy at every Super Bowl gathering: the game, the food, and the commercials. And when it comes to food, I found a very interesting statistic that scores a major touchdown for vegetables.
Making insurance a cool thing is like getting kids to love their vegetables — it doesn’t seem possible. Despite an uncool product, Geico continues to thrive.
Geico’s most recent commercial features a caveman-ish dude crawling from under a rock to see the light of day. When he emerges, a glorious billboard stating that “15 minutes could save you 15%” is staring him down. The amazes news inspires him to have Rick check it out, at which point a rock in the foreground begins to move. Such an ingenious yet simple commercial.
As a marketing consultant, I work with social media on a regular basis, 7+ hours per day, and quite often clients are dead-set on squeezing the most money out of social media campaigns. This is a totally backwards way of thinking, and I’ll tell you why.
This is a photo from the Topanga Canyon lookout, and shows the sun setting over Calabasas. I used a Nikon D90 and set the shutter speed to 2 seconds, which is why the tail lights of cars look like red streaks.
Restaurant chains have become hip to new age marketing trends and many are dishing up amazing food combined with one heck of a social media experience. In 2011 and beyond, restaurant chains will find social media marketing more important than ever. Say goodbye to boring television commercials, print ads, and annoying direct mail marketing; social media is here to stay.
Of all the awesome Super Bowl commercials that have people ranting and raving, Chevrolet is one of the only brands that is getting hip to the times and maximizing exposure with social media channels.
Writing an informative, catchy blog entry is no walk in the park, and many bloggers commit a digital crime by abandoning posts one they’re published.
“Imported from Detroit,” the new Chrysler 200 has arrived with an unexpected passenger: good ole’ Eminem. The brand has changed in many ways, and they’re here to show you their past as well as their future.
An integral aspect of any social media campaign is the use of Twitter in all its glory, including a strategic approach to hashtags that maximizes exposure while maintaining a positive reputation.
There are three things I enjoy at every Super Bowl gathering: the game, the food, and the commercials. And when it comes to food, I found a very interesting statistic that scores a major touchdown for vegetables.
Making insurance a cool thing is like getting kids to love their vegetables — it doesn’t seem possible. Despite an uncool product, Geico continues to thrive.