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Ever since Mr. Peanut broke out of his shell and gained a voice, Planters has been working with TBWA to concoct some pretty sweet (and ingenious) commercials. Mr. Peanut is no longer a static image on a can of nuts, he’s been brought to life. From a marketing standpoint, this is one of the smartest things Planters could have done.
Bob Sarni, in collaboration with Mark C. Layton of Platinum Edge, will be hosting a Certified ScrumMaster training course in Newport Beach, CA on January 13-14 of 2011.
In the past, if your vehicle was equipped with an air or hydraulic suspension setup, you were forced to invest in a costly Electronic Lowering Module (ELM) if you wanted to lower the ride height. These work, yes, but cost nearly $2,000 to perform a simple function — lower your car. The reality is, it doesn’t have to be this way.
In the wild world of social media anything can happen — stars are made, small businesses become global corporations, and brands fail. When engaging the public via social media marketing efforts, or maintaining one’s reputation on social channels, companies must put on their game face andplan for the best, but also the worst.
Plaintiffs involved in lawsuits against Toyota have changed their legal strategy to focus on brake override technology — or lack thereof. This is a major turning point for the automotive manufacturer and may, just may, prove negligence on their part.
Tonight, while looking at trending topics on social channels, I noticed people talking about Facebook shutting down. Some websites are going as far as quoting Mark Zuckerberg, though I truly believe the quotes are fabrications. Actually, I’m positive.
I have been working with WordPress for many years now — it’s my best friend — and whenever I’m setting up a blog for a client, or adjusting previously constructed blogs, there are 3 plugins that I pop in right away. They include the following:
It’s official! No, I’m not getting married, but — even better — Verizon is partnering with Apple to launch an iPhone on its network. (and the crowd cheers)
Being the branding and marketing fanatic that I am, I seem to always notice intricacies that a normal (sane) person would typically overlook. In this instance, it’s happens to be the Target logo revision.
More often than not, I’m presented with social media marketing projects that approach campaigns in an oxymoronic fashion — defying social media best practices on every level. It’s a tragic situation with a quite simple solution.
Ever since Mr. Peanut broke out of his shell and gained a voice, Planters has been working with TBWA to concoct some pretty sweet (and ingenious) commercials. Mr. Peanut is no longer a static image on a can of nuts, he’s been brought to life. From a marketing standpoint, this is one of the smartest things Planters could have done.
Bob Sarni, in collaboration with Mark C. Layton of Platinum Edge, will be hosting a Certified ScrumMaster training course in Newport Beach, CA on January 13-14 of 2011.
In the past, if your vehicle was equipped with an air or hydraulic suspension setup, you were forced to invest in a costly Electronic Lowering Module (ELM) if you wanted to lower the ride height. These work, yes, but cost nearly $2,000 to perform a simple function — lower your car. The reality is, it doesn’t have to be this way.
In the wild world of social media anything can happen — stars are made, small businesses become global corporations, and brands fail. When engaging the public via social media marketing efforts, or maintaining one’s reputation on social channels, companies must put on their game face andplan for the best, but also the worst.
Plaintiffs involved in lawsuits against Toyota have changed their legal strategy to focus on brake override technology — or lack thereof. This is a major turning point for the automotive manufacturer and may, just may, prove negligence on their part.
Tonight, while looking at trending topics on social channels, I noticed people talking about Facebook shutting down. Some websites are going as far as quoting Mark Zuckerberg, though I truly believe the quotes are fabrications. Actually, I’m positive.
I have been working with WordPress for many years now — it’s my best friend — and whenever I’m setting up a blog for a client, or adjusting previously constructed blogs, there are 3 plugins that I pop in right away. They include the following:
It’s official! No, I’m not getting married, but — even better — Verizon is partnering with Apple to launch an iPhone on its network. (and the crowd cheers)
Being the branding and marketing fanatic that I am, I seem to always notice intricacies that a normal (sane) person would typically overlook. In this instance, it’s happens to be the Target logo revision.
More often than not, I’m presented with social media marketing projects that approach campaigns in an oxymoronic fashion — defying social media best practices on every level. It’s a tragic situation with a quite simple solution.