Law Firm SEO: How Important is Google Search vs ChatGPT, Grok & GenAI Overall?
Having guided some of the top law firms in the world ranging from boutique attorneys that specialize in very niche areas to Am Law 100 Firms, we have a unique perspective on a variety of the internal and external workings, including the most cutting edge SEO approaches that we’re known for. This post hits on […]
Los Angeles Doctor Internet Marketing: Does SEO or Social Media Produce Best ROI?
For anyone that’s an LA local you’re familiar with Medieval Times which is always an epic adventure while at the same time the knights fighting/jousting is no different than marketing strategies nowadays: Who’s going to implement the best SEO, social media, PR and other tactics to strategically win? That’s the fun. However, putting fun aside […]
What SEO Companies/Consultants Actually Know AI vs Claiming to be Experts?
The world we are living in today is full of smoke and mirrors, especially when it comes to AI, and over the past 6 months we’ve been flooded with questions from clients on SEO-related topics where companies are trying to sell AI solutions that will magically solve all problems in the blink of an eye […]
Applying Quantitative Hedge Fund Approaches to SEO & Social Media Marketing Analysis
No different than who you grew up with as a kid, as the old saying goes you are who you hang around and if you’re in circles with smart people that are making a big impact in their fields (finance, philanthropy, etc.) that’s a tribe you should be a part of, and we fortunately are […]
Using AI for SEO: Understanding the Positives and Negatives of Technology
In the past few years the magic of artificial intelligence has taken off though too often people believe in the smoke and mirrors (like a Houdini effect) and by using magic (AI today) everything will be solved with a wand, but that’s not the case. Looking at SEO as one slice of the pie, today […]
Calabasas SEO: Who Actually Understands the Neighborhood/Optimization?
Whether you’re a business based in Calabasas looking for SEO services or someone outside of the bubble looking to break into the Calabasas market, that requires a unique set of skills that not all people/agencies have, which sparked this blog post. Search engine optimization is all about understanding who exactly you want to target and […]
Search Engine Optimization in 2024: Is SEO Still Important/Relevant Today?
Being OG’s in the SEO game from guiding the biggest companies early on to creating algorithms that were later used by search engines, we know the SEO space inside and outside out and, because of that, we felt it was only right to share our thoughts on the world today, especially when it comes to […]
Top SEO Consultants: Why Knowledge in AI Plays a Key Role
Search engine optimization today is nothing like it was in the past and old school practitioners are being left in the dust because they don’t understand what’s next and/or haven’t devoted the time and energy to learn what’s on the horizon. SEO is no longer a function of stuffing keywords, creating shady backlinks and other […]
What is the New ‘People Also Ask’ Section on YouTube?
We recently noticed how YouTube is now integrating key Google Search elements into their algorithms/UI, especially related to the “People Also Ask” section, which we covered in a previous post and generating buzz/confusion around what exactly it is. Let’s explore more… Essentially, both Google and YouTube (acquired by Google in 2006) share many similarities in […]
YouTube Algorithm/UI Updates: What is the ‘People Also Ask’ Questions Section?
Many years ago Google made a smart move in acquiring YouTube and it’s interesting how the platforms are very different yet their algorithms have always been aligned/fused in many ways, and the most recent updates YouTube is testing are a perfect example. Flashing back in time to only a couple of years ago, Google started […]