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Governor Andrew Cuomo’s initiative to transform State University of New York (SUNY) campuses and other university communities across the state into tax-free communities for new and expanding businesses is an ingenious, forward-thinking move that will prove to be an enormous success.
Large companies from around the world spend millions of dollars on market research on a regular basis, and I’m always amazed how they totally ignore valuable data that’s literally at their fingertips. This article will highlight one of the most epic marketing failures I see on a regular basis with the intention of getting large organizations to change their disturbing ways while also helping smaller companies stay on the right track.
Geico’s wildly successful Hump Day commercial has a sequel! The new commercial is titled “Movie Day” and features a popcorn-eating camel and his good friends, including Mike.
After watching Virgin America’s new pre-flight safety video, which was being shown on flights in November, I’m amazed that a new company would take such a bold — yet ingenious — move to boost publicity and appeal to a younger, hipper crowd.
Founder of The Brainchild Group, Aaron Schoenberger, wrote an article in 2010 about museums using social media for marketing purposes, and two students from Laurea University of Applied Sciences in Finland used his model to create a study on marketing the Finnish Aviation Museum via social channels.
When it comes to search engine optimization and online public relations, one of the best things you can have is organic mentions on various blogs. But how does one get to the point where they’re looked at as an authority and actually get cited?
The Tonino Lamborghini Group has taken the smartphone market to new heights with their new limited edition ‘Antares’ phone, which will be priced at around $4,000. Yes, you heard that right — $4,000.
In one of my previous articles I covered the best online press release distribution services, and since publishing that post I’ve received a ton of feedback from readers asking why online distribution is so important. Today I’ll touch on some of the benefits of distributing press releases online.
When I first learned about ReceiptMatch from American Express OPEN, I was both excited and relieved. Since I’m an entrepreneur and travel a lot for business, I end up amassing a ton of receipts.
The demand for social media consultants in Miami, Florida has skyrocketed in the past year and many businesses have had trouble enlisting local talent.
We are living in a world of social media smoke and mirrors and it’s rare to find a company/team that actually understands your business with
After analyzing hundreds of the most critical/relevant cases related to social media behaviors where expert witnesses were called in to help, including large cases we’ve
Many times we operate in the shadows to solve complex problems related to brand reputation management issues for the biggest companies in the world while
Though the title of this blog eludes to the future it also ties back to the past especially when discovering what works and doesn’t work
We are living in a world that’s full of smoke and mirrors beginning with social media years ago and now with AI clouding everything, including
The number of companies that come to us and rely on our feedback to solve complex or even the simplest social media puzzles is surprising
Imagine jumping on an inflatable raft trying to ride down a river full of unknowns then hopefully land at your intended destination, which is like
It is always interesting how things change over time and going back 15+ years when we first established roots in Beverly Hills and launched revolutionary
We are living in a world that’s truly fueled by podcasts with many single episodes getting more views than conventional television shows, and whether starting
Aside from guiding exciting projects around the world we spend a lot of time analyzing marketing campaigns to understand what’s working and not, which has