The Brainchild Group Insights

Your source for information on everything from internet marketing strategies to revolutionary AI/technology innovations.

Apple Earnings Quell Worries About Steve Jobs’ Absence

Today, Apple announced financial results for its first quarter, which ended on December 25, 2010. The company posted quite fruitful (pun intended) revenue amounting to a whopping $26.74 billion, and boasted record net quarterly profit of $6 billion. As one can see, the iPad and iPhone craze is not an illusion, it’s very tangible.

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Steve Jobs: Get Well Soon – We All Need You!

Ever since I became a Mac enthusiast (many years ago), my life has been an Apple-infused tech heaven. I have owned pretty much every product they’ve put out, and the Big A continues to impress me on a regular basis. Given my intimate connection with the brand, I was sad to hear that Steve Jobs will be taking another medical leave of absence.

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Social Media Customer Service: Improving Efficiency via Blogs

In recent years, customer service has floated towards social channels and instead of taking to the phone lines, or good ole’ snail mail, customers jump online to receive answers to questions, or voice their opinions. Businesses around the world need to respond by adapting new age customer service strategies.

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Verizon Press Conference: iPhone is Officially on the Way

Following up to an article I wrote on January 7th titled Verizon iPhone: When Dreams Become Reality, Verizon held a press conference in New York City today and officially tied the knot…The glorious iPhone will be available to Verizon customers at the beginning of February.

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Corporate Social Media Training: The Missing Link?

Navigating the world of new age marketing while tugging a multi-million (or billion) dollar brand is a difficult task that requires a special blend of expertise. The ever-changing atmosphere presents many challenges which, sad to say, cripple brands on a regular basis. Fortunately, as with any problem, there’s a solution.

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Planters Commercial: Tree-Athalon Shows Healthy Side of Nuts

Ever since Mr. Peanut broke out of his shell and gained a voice, Planters has been working with TBWA to concoct some pretty sweet (and ingenious) commercials. Mr. Peanut is no longer a static image on a can of nuts, he’s been brought to life. From a marketing standpoint, this is one of the smartest things Planters could have done.

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