Your source for information on everything from internet marketing strategies to revolutionary AI/technology innovations.
As many of you have heard, Taco Bell is in a spicy legal debate over its taco meat filling, and false allegations are spreading throughout the Internet like wild fires. Instead of ignoring the issue or coming up with an outlandish excuse, Taco Bell has taken an offense, fact-infused approach.
AREVA, the global nuclear industry leader, has launched a new ad campaign that’s gaining worldwide attention and positioning their company as a hip, informative, new age brand.
The Internet is buzzing with chatter about Orange County Choppers & a supposed foreclosure. This a prime example of why you can’t trust everything you read on the web.
When it comes to marketing, corporations must see beyond the television and understand that
commercials don’t stop once they air. Instead, when marketed properly, they have potential to draw more exposure after the fact.
Newhall Coffee Roasting Company has done an excellent job of integrating Twitter, Flickr, and Facebook into their coffee’s packaging. The logos are quite large, easy to read, and reside on the side of the package towards the bottom, which makes them very noticeable as you can see from the photos above. Nice work!
While doing my usual late night research, I learned about a new search engine called Qwiki and at first I was overwhelmed with the massive amount research ahead, but then again this is the path I’ve chosen.
High school and college students interested in social media marketing must pursue their dream by jump starting their career today, not tomorrow. To do so, internships are a necessity.
Ever since the #FollowFriday trend took off back in 2008, it has become one of the best days to increase followers, receive mentions, boost Klout and spur conversations. The idea is to hand-pick influential Twitter users and suggest them to your followers, which serves as a third party recommendation. This is worth its weight in gold.
When it comes to social media, or what I like to call digital gold, blogs serve as corporate spoons — dishing out information that thrives on social channels. Without a blog, how can companies push information outwards? With 140-character Tweets? I don’t think so.
When you sit back and really think about it, is your company’s social media marketing campaign run-of-the-mill or are you a leader of the pack residing at the top of the hill? This is an imperative question to ask oneself.
We are living in a world of social media smoke and mirrors and it’s rare to find a company/team that actually understands your business with
After analyzing hundreds of the most critical/relevant cases related to social media behaviors where expert witnesses were called in to help, including large cases we’ve
Many times we operate in the shadows to solve complex problems related to brand reputation management issues for the biggest companies in the world while
Though the title of this blog eludes to the future it also ties back to the past especially when discovering what works and doesn’t work
We are living in a world that’s full of smoke and mirrors beginning with social media years ago and now with AI clouding everything, including
The number of companies that come to us and rely on our feedback to solve complex or even the simplest social media puzzles is surprising
Imagine jumping on an inflatable raft trying to ride down a river full of unknowns then hopefully land at your intended destination, which is like
It is always interesting how things change over time and going back 15+ years when we first established roots in Beverly Hills and launched revolutionary
We are living in a world that’s truly fueled by podcasts with many single episodes getting more views than conventional television shows, and whether starting
Aside from guiding exciting projects around the world we spend a lot of time analyzing marketing campaigns to understand what’s working and not, which has