Zappos Social Media Customer Service = Superb
I have to admit that I’m not a big shopaholic and buy shoes every so often. However, when I do think of snagging a pair of kicks, Zappos is my one-stop-shop. Why? Let me tell you…
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I have to admit that I’m not a big shopaholic and buy shoes every so often. However, when I do think of snagging a pair of kicks, Zappos is my one-stop-shop. Why? Let me tell you…
As many of you have heard, Taco Bell is in a spicy legal debate over its taco meat filling, and false allegations are spreading throughout the Internet like wild fires. Instead of ignoring the issue or coming up with an outlandish excuse, Taco Bell has taken an offense, fact-infused approach.
AREVA, the global nuclear industry leader, has launched a new ad campaign that’s gaining worldwide attention and positioning their company as a hip, informative, new age brand.
The Internet is buzzing with chatter about Orange County Choppers & a supposed foreclosure. This a prime example of why you can’t trust everything you read on the web.
When it comes to marketing, corporations must see beyond the television and understand that
commercials don’t stop once they air. Instead, when marketed properly, they have potential to draw more exposure after the fact.
Newhall Coffee Roasting Company has done an excellent job of integrating Twitter, Flickr, and Facebook into their coffee’s packaging. The logos are quite large, easy to read, and reside on the side of the package towards the bottom, which makes them very noticeable as you can see from the photos above. Nice work!
While doing my usual late night research, I learned about a new search engine called Qwiki and at first I was overwhelmed with the massive amount research ahead, but then again this is the path I’ve chosen.
High school and college students interested in social media marketing must pursue their dream by jump starting their career today, not tomorrow. To do so, internships are a necessity.
Ever since the #FollowFriday trend took off back in 2008, it has become one of the best days to increase followers, receive mentions, boost Klout and spur conversations. The idea is to hand-pick influential Twitter users and suggest them to your followers, which serves as a third party recommendation. This is worth its weight in gold.
When it comes to social media, or what I like to call digital gold, blogs serve as corporate spoons — dishing out information that thrives on social channels. Without a blog, how can companies push information outwards? With 140-character Tweets? I don’t think so.

The world we are living in today is full of smoke and mirrors, especially when it comes to AI, and over the past 6 months

There are times in life when you have to make a change then cross your fingers and hope for the best, and over 10 years

We never gravitate towards the negative though sometimes it’s beneficial to point out issues/failures from the past to be prepared for the future, and when

No different than who you grew up with as a kid, as the old saying goes you are who you hang around and if you’re

For nearly 20 years we have guided the top companies in the world on complex marketing/tech initiatives ranging from Fortune 500s to some of the

Our team was born and raised in Los Angeles so we’ve seen the city transform over time, especially when it comes to the food scene

There’s a reason why famous magicians like Houdini were successful and their secret power was really the art of deception, which unfortunately is now prevalent

We are living in interesting times where everything is rapidly changing around us whether it’s AI-powered kiosks at fast food restaurants to more consolidated restaurant

In the past few years the magic of artificial intelligence has taken off though too often people believe in the smoke and mirrors (like a

We are living in interesting times today especially when it comes to the legal space, and in recent years we’ve both seen and experienced a