From the looks of it, AOL might actually be making a comeback, which none of us would have expected. The only good thing AOL has put out in recent years is AIM updates, and I’m glad to see they’re getting back into the swing of things.
Archives for June 2010
Aaron Schoenberger – A World-Renowned Social Media Consultant
This article by Aaron Schoenberger of The Brainchild Group highlights 3 important characteristics of a top Social Media consultant, which will help companies throughout the world find a qualified, professional Social Media consultant to take their business to the next level.
Old Spice Marketing: New Slogan Modernizes Elderly Brand Stereotype
Old Spice, a popular brand of male grooming products with an elderly stereotype, has decided to fight back and re-enter the world of male hygiene products by releasing an awesome new (and quite true) slogan that targets a younger demographic.
New Orleans Ad Campaign: Anti-British Sentiment = Epic Failure
As a marketing professional with 10+ years of experience, there are a few lines that I have never and will never cross. Unfortunately, much to my dismay, one of those lines was crossed in a recent $5 million PR and advertising campaign for New Orleans intended to let tourists know that the city is still a hot vacation destination.
Viral Video: South African ‘Braai Etiquette’ + Tong Master Hierarchy
Having a BBQ in South Africa requires an in-depth understanding of braai etiquette as well as ‘Tong Master’ hierarchy — two key elements of a successful braai (BBQ or ‘roasted meat’).
Social Media Strategies: The Art of Forum Marketing
Trendsetters, forward-thinkers, believers of the unbelievable that have erected and supported digital families in the social media world — I applaud you. But, I feel there is a true threat on the horizon. Not one of malicious intent, but one compounded on ignorance and newbie-ism.