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If you’re a CEO, CMO, up-and-coming marketer or small business owner, you have probably (hopefully) recognized the power of Social Media Marketing (SMM) with Twitter by now. And while performing the Twitter ballet in an eloquent manner, you have noticed that your email box is being flooded with new followers and direct messages. This is good, but also bad.
I remember being a young fellow and rushing to the mailbox after high school to hopefully find an America Online (AOL) CD waiting for me, and reminiscing about such brings back fond memories of days gone by. When the internet was charged by the hour, free time on AOL, especially for web connoisseurs like myself, was worth it’s weight in gold. Now, those old CDs (and diskettes) we used to receive in the mail have become collectors items… I kid you not.
As I always tell clients, the absolute best way to gain exposure and increase sales is to approach past, present and potential customers in an informative, helpful manner. When I got a whiff of the Butterball Turkey Hotline not only was I hungry, I was impressed.
Red Bull has released a new viral video featuring Danny MacAskill, a Scottish street trials pro rider, who puts a new spin (literally) on BMX riding. According to Red Bull, “Way Back Home is the incredible new riding clip from Danny MacAskill, it follows him on a journey from Edinburgh back to his hometown Dunvegan, in the Isle of Skye.”
1800 Loose Diamonds has announced a jewelry Black Friday sale offering huge discounts on diamond engagement rings, diamond tennis bracelets, diamond earrings, loose diamonds and other high quality pieces.
One question that lingers in marketing space is the debate over blog length, and many businesses have trouble deciding on how long (or short) of a blog post to write. I can’t blame you, it’s a tough question with asomewhat elaborate answer, which I’ll attempt to simplify in this article.
The Brainchild Group is excited to announce the launch of Social Media and SEO campaigns specifically designed for food trucks, which are crafted by marketing professionals with a true passion for food.
Social Media is the brother, sister, crazy uncle you never had but always wished you did. It’s the peanut butter and jelly on a PBJ, the icing on a cake, and most importantly it’s truly a lifestyle, not just a marketing medium.
The year is almost over, and as I sit back and reflect on marketing days gone by, there’s one trend in 2010 that sticks out like a sore thumb: Full-service advertising agencies have become somewhat obsolete and boutique, specialized online ad agencies are thriving. Businesses are flocking to Social Media Marketing (SMM) and Search Engine Optimization (SEO) like flies on…. my food, and this has paved the way for a drastic, e-centric shift in the advertising world.
Good ole’ Friday night and I’m working on a big project from home. As I sit here and sip my San Pellegrino Limonata, in a relaxed state, I have an overwhelming urge to go on a rant… Something that’s been bugging me since Twitter became popular. Alas, the ultimate Twitter misconception.
After analyzing hundreds of the most critical/relevant cases related to social media behaviors where expert witnesses were called in to help, including large cases we’ve
Many times we operate in the shadows to solve complex problems related to brand reputation management issues for the biggest companies in the world while
Though the title of this blog eludes to the future it also ties back to the past especially when discovering what works and doesn’t work
We are living in a world that’s full of smoke and mirrors beginning with social media years ago and now with AI clouding everything, including
The number of companies that come to us and rely on our feedback to solve complex or even the simplest social media puzzles is surprising
Imagine jumping on an inflatable raft trying to ride down a river full of unknowns then hopefully land at your intended destination, which is like
It is always interesting how things change over time and going back 15+ years when we first established roots in Beverly Hills and launched revolutionary
We are living in a world that’s truly fueled by podcasts with many single episodes getting more views than conventional television shows, and whether starting
Aside from guiding exciting projects around the world we spend a lot of time analyzing marketing campaigns to understand what’s working and not, which has
We’ve recently guided a few projects in Miami and as foodies wanted to touch on the social media marketing recipes we see working best for