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While on a call discussing Social Media Marketing (SMM), a client asked about multilingual marketing on social channels. They have a particular service being marketed in the United States and want to expand to Europe and Asia, but did not know how.
In the past year, hundreds if not thousands of food trucks have opened across the United States ranging from seafood trucks to BBQ trucks to desserts trucks. And surprisingly, these so-called “roach coaches” are putting out dishes that rival, if not demolish, brick-and-mortar restaurants.
As many of you already know, and I’m shy to admit, I have a major crush on Google that’s reflected in the content of my articles as well as my stock portfolio. You just have to love the big G, especially when they’re launching revolutionary products left and right. One day it’s a new version of Google Earth boasting 3D trees and today it’s the much-anticipated Google eBooks.
Of all the gadgets in one’s SEO toolbox, why is it that most SEO companies/consultants forget about the extraordinary power of eloquently wordsmithed press releases? Just so you know, press releases have feelings, too.
Now that the year (2010) is coming to an end, it’s time to reflect on marketing days gone by. To quantify leaders of the pack and provide recognition for ingenious work, PromotionWorld is holding the 5th annual “Best of the Year” Awards. According to the PromotionWorld website, “The Annual SEM Awards are a global recognition of innovators and market leaders, set up to reward outstanding contributions within the internet marketing industry. Commenced in 2006, the PromotionWorld Annual Awards have grown to be one of the most prestigious SEM awards of its kind.”
As with anything that houses working parts (servers/software), things are bound to go wrong once in a while. It’s the nature of the game and is nothing to be afraid of.
While browsing through profiles of business associates and longtime friends on social networking sites, I noticed a few odd things that have been occurring lately. For one, when did my good ole’ mate Walter turn into Superman? And, why does my ex-girlfriend look like The Hulk?
Billboard, a weekly magazine devoted to the music industry, renowned for its music charts, has launched the “Social 50” — a new chart that tracks the popularity of artists on social websites. Bill Werde, Billboard Editorial Director, said: “The Social 50 chart is yet another step in the evolution of Billboard and an important response to our changing times.”
Restaurants throughout the world need to recognize the power of Search Engine Optimization (SEO) and understand how targeting potential customers in search engines can drastically increase revenue. If a potential diner is looking for a restaurant in his/her area, or is seeking out specialty foods, it’s important to have broad online exposure and reel in the catch, especially for seafood restaurants (pun intended). In essence, respond to the interests of customers in a strategic, targeted manner.
The dreaded, hectic tax season is quickly approaching, and accounting firms throughout the country are ramping up social marketing efforts in an unparalleled way. The days of direct mail, print ads and corny television commercials are, quite possibly, gone for good.
After analyzing hundreds of the most critical/relevant cases related to social media behaviors where expert witnesses were called in to help, including large cases we’ve
Many times we operate in the shadows to solve complex problems related to brand reputation management issues for the biggest companies in the world while
Though the title of this blog eludes to the future it also ties back to the past especially when discovering what works and doesn’t work
We are living in a world that’s full of smoke and mirrors beginning with social media years ago and now with AI clouding everything, including
The number of companies that come to us and rely on our feedback to solve complex or even the simplest social media puzzles is surprising
Imagine jumping on an inflatable raft trying to ride down a river full of unknowns then hopefully land at your intended destination, which is like
It is always interesting how things change over time and going back 15+ years when we first established roots in Beverly Hills and launched revolutionary
We are living in a world that’s truly fueled by podcasts with many single episodes getting more views than conventional television shows, and whether starting
Aside from guiding exciting projects around the world we spend a lot of time analyzing marketing campaigns to understand what’s working and not, which has
We’ve recently guided a few projects in Miami and as foodies wanted to touch on the social media marketing recipes we see working best for