How Much Should You Budget for SEO? A Common Question
Over the years as Search Engine Optimization (SEO) became more important along with social media marketing and other mediums, the big question companies face is how to allocate their budgets, especially when looking at large companies (Fortune 500s, Global 2000s, etc.). And in the big mix, what should be spent on SEO? The first step […]
What is an SEO Service and What Does it Cost?
Search engine optimization (SEO) services have been around since Google first launched, but the strategies and ways to improve ranking in search results have drastically changed over time. This post touches on what exactly an SEO service is and the costs you should expect. Search engine optimization is the process of improving the ranking and […]
Search Engine Optimization 101: Why All Companies Need a Blog
When Google first launched back in 1998 their search engine was primarily based on backlinks with the concept that each backlink counts as a vote of confidence then as time evolved unique, fresh content started to play a larger role and in most recent years the use of deep learning to better understand language and […]
Miami Search Engine Optimization: The Times Are Changing
The world of search engine optimization has been transforming rapidly in recent years with Google introducing more AI components into their algorithms and also valuing high-quality content now more than ever. And this is going to have a big impact on businesses in Miami and around the country. Looking at Miami in particular, from hotels […]
What is the Best Way to Learn SEO? Simply Said: Experience
Diving into search engine optimization is like looking at a Rubik’s Cube but there’s no definitive answer and the challenge you’re trying to solve keeps evolving over time – often in the moment as new algorithms are tested and potentially rolled out. So what’s the best way to learn SEO and is it worth signing […]
Finding the Best SEO Company: Why Fixed Packages/Pricing Are a Red Flag
Search engine optimization has been a critical aspect of all marketing efforts for the past 20+ years and that has led to a big demand for SEO services for companies ranging from small businesses to Fortune 500s. But not all SEO companies are created equal, and it’s important to spot the red flags early on. […]
SEO Companies in Los Angeles: How Do You Choose?
Your company is looking to scale and you see the potential of Search Engine Optimization to help get you to the next level, but just don’t know where to start, so you’re running searches in Google and exploring various SEO companies in your area. Since most of our team was born and raised in Los […]
Dental and Medical Office SEO: Why Blogs/Content are Absolutely Critical
We are living in a world that’s driven by curiosity which many times leads to people running searches in Google for questions they have or browsing social networking sites like Instagram to get a better feel for what’s trending. And when it comes to SEO for dental and medical offices the times have changed, especially […]
Developing a Content Marketing Strategy for Law Firms
The world is changing at a rapid pace with social media driving our everyday lives and unique content guiding everything from purchasing behaviors to product development. And when it comes to law firms, creating then implementing a content marketing strategy is critical. Google has been making interesting moves recently around their search algorithms, and in […]
How Much Does it Cost to Hire an SEO Specialist?
After being in the search engine optimization world for many years we’re often asked about the costs associated with SEO, especially around hiring a specialist with the experience to get the job done, and thought we’d share some insights. First and foremost, as the old saying goes, you get what you pay for and that’s […]