Mark C. Layton Speaking on Agile Panel at SoTeC 2011

Platinum Edge, Inc. is pleased to announce that Mark C. Layton, the company’s founder, will be speaking at the 2011 Southland Technology Conference on “Agile QA’s Revolutionary Impact on Project Management.”

Social Media Marketing is Like High School – Are You Cool?

After years of performing social media marketing acts for clients, I’ve noticed that social media itself is very similar to high school. There are the “in” people that are followed by many, or shall I say the trendsetters, then there are the outsiders that want to break into the inner circle.

Social Media Research: Using Hashtags in Blog Titles | #brainchild

Being the marketing scientist that I am, a few months ago I decided to slap on my safety goggles and run a little experiment on integrating hashtags into the titles of articles. You may be wondering why the heck one would do that, and since it’s not currently being done on a wide scale you have a very valid point, but hopefully this article will change your mind.

Evian Roller Skating, Dancing Baby Commercial Goes Viral

Diaper-clad toddlers breakdancing in roller skates to funky tunes has earned Evian some serious exposure in the social media world, with their 2009 commercial titled “Evian Roller Babies” raking in over 15 million views and over 30,000 likes on YouTube.